Every shipped Zena feature on every plan · Plans from AED 249/month + 5% VAT · Zero markup on Meta message fees ·   Every shipped Zena feature on every plan · Plans from AED 249/month + 5% VAT · Zero markup on Meta message fees ·  

Make your business WhatsApp native.

Discover what your business can automate today.

See how you can make your business WhatsApp native, and what the automation possibilities are that you can enable today.

WhatsApp Business
Zena
Shopify
DDubizzle
HubSpot
Zoho
QuickBooks
BBayut
EExcel
Calendly
WooCommerce
How it actually works

Every tool you already use, now talking on WhatsApp.

The systems you already run, the conversations your customers already prefer, connected.

Shopify + WooCommerce

Confirmation emails get buried. Every Shopify or WooCommerce order fires a WhatsApp conversation. Order confirmation, shipping updates, review requests, on the channel customers actually open.

order.confirmed
D B Dubizzle + Bayut

A Dubizzle or Bayut enquiry sits in an inbox while your broker is at a viewing. Zena starts the WhatsApp the moment the enquiry lands, qualifies the lead, books the viewing, hands it back with full context.

lead.qualified
Zoho Books + QuickBooks

Late payments are a follow-up problem, not an accounting one. Zena turns every Zoho Books or QuickBooks invoice into a polite WhatsApp reminder sequence. Persistent, paid faster.

invoice.reminder
Calendly

Every no-show is a slot you cannot sell again. Zena pairs with Calendly to send confirmation, reminder, and easy reschedule on WhatsApp, the channel that actually gets read.

booking.confirmed
HubSpot

Your HubSpot lead score does not matter if nobody replies within five minutes. Zena fires a WhatsApp message the second a contact lands in HubSpot, and pushes every conversation back into the record.

contact.created
Google Sheets

Your team adds new customers to a Google Sheet all day. Zena watches the sheet. Every new row fires a WhatsApp welcome, follow-up, or campaign, automatically.

row.added
+971 50 *** · 14:02

سلام، عندكم شقة 2BR في الخليج التجاري؟ ميزانيتي ٢ مليون. ممكن viewing الخميس؟

"Salam, do you have a 2BR in Business Bay? Budget 2M. Can I view Thursday?"

arabic + arabizi, auto detected
zena.parse · live
$ parse(msg)
intent: "property_enquiry"
lang: "ar" + "arabizi"
property: { type: "2BR", area: "Business Bay" }
budget_aed: 2000000
viewing: "Thursday"
qualified: true
D B Dubizzle + Bayut
writing
property: "2BR · Business Bay" budget: AED 2,000,000 lead_score: 82

A Dubizzle or Bayut enquiry sits in an inbox while your broker is at a viewing. Zena starts the WhatsApp the moment the enquiry lands, qualifies the lead, books the viewing, hands it back with full context.

Calendly
writing
slot: "Thu 15:00" type: "viewing" remind_at: −2h

Every no-show is a slot you cannot sell again. Confirm, remind, reschedule on WhatsApp, the channel that actually gets read.

HubSpot
writing
contact: "+971 50 ***" lifecycle: "lead" last_msg_sec: 12

Your HubSpot lead score does not matter if nobody replies within five minutes. Zena fires the moment a contact lands in HubSpot, and pushes every conversation back into the record.

Zoho + QuickBooks
queue
customer: "+971 50 ***" on_close: "invoice + reminder" currency: "AED"

Late payments are a follow-up problem, not an accounting one. Every Zoho Books or QuickBooks invoice becomes a polite WhatsApp reminder sequence. Persistent, paid faster.

Shopify + WooCommerce
writing
cart: ·waiting· on_order: "confirm + ship + review" channel: "whatsapp"

Confirmation emails get buried. Every Shopify or WooCommerce order fires a WhatsApp conversation. Order confirmation, shipping updates, review requests, on the channel customers actually open.

Google Sheets
writing
sheet: "leads · live" row: 142 trigger: "welcome_seq"

Your team adds new customers to a Google Sheet all day. Zena watches the sheet. Every new row fires a WhatsApp welcome, follow-up, or campaign, automatically.

These are the tools we get asked about most. If you're running something else, ask. Zena likely fits around it.

Go WhatsApp Native →
The Platform

What is Zena AI?

Five capabilities that turn WhatsApp into the operating layer of your business.

01Reply

Multilingual AI Chatbot

Detects your customer's language and replies in text or voice - in any language. From your knowledge base, not the internet. No hallucinations, no wrong prices.

عندكم توصيل؟ Yes, 30 min to Marina ✓
02Inbox

Shared Team Inbox

Every WhatsApp conversation in one place. Assign to agents, set statuses, leave internal notes - no more chasing threads across phones.

AAhmed K.NEW
SSara M.OPEN
FFatima R.DONE
KKhalid Y.NEW
03Reach

Broadcasts & Campaigns

Send templated WhatsApp campaigns to segmented contacts. Schedule sends, track delivery and replies - within Meta's guidelines.

Sent
1,240
Read
967
Replied
421
04Data

CRM & Lead Capture

Every enquiry becomes a structured lead. Contact history, deal stages, tags, and revenue attribution - synced to your existing stack.

nameAhmed K.
intent2BR viewing
budget2M AED
slotThu 15:00
sourceBayut lead
05Connect

WhatsApp Coexistence

Keep using your WhatsApp Business app on your phone - same number, same chats. Zena connects via the official Meta Cloud API on top.

+
Zena
Zena
on top
Simple AED pricing

Every feature.
Pick your capacity.

Every Zena feature on every plan. Pick the capacity you need.

Starter, Growth and Business share the shipped toolkit. Contacts, agents, active flows, AI credits, storage and history scale with the plan. AI Companions are coming soon.

Zero Meta markup on every plan. Meta message fees are separate from your Zena subscription and AI credits.

Go WhatsApp Native

Monthly base subscription prices are shown below. All prices exclude 5% VAT, added to your invoice. Meta fees and optional extras are separate.

Starter

Start with the toolkit

For smaller teams building a complete WhatsApp workflow with a focused contact base.

AED249/ month

Billed AED 249 monthly.
5% VAT added to your invoice.

Go WhatsApp Native
Your included capacity
  • 3 team agents and 1 WhatsApp number
  • 2,000 stored contacts
  • 5 active chatflows; 500 automation starts/month
  • 15,000 broadcast recipient sends/month
  • 5,000 API requests/month and 5 API keys
  • 200 text + 200 voice credits added monthly
  • 500 MB storage; 3 months conversation and analytics history
Every shipped feature included
  • AI chatbot, Arabic + English replies and conversation summaries
  • Knowledge retrieval, context retention and text AI with your own key
  • Shared inbox, internal notes, assignment and round-robin routing
  • CRM, lead capture, tags, custom fields and customer timelines
  • Full chatflow builder with conditions, delays, handover and webhook actions
  • Broadcast scheduling, rich media, audience upload and analytics
  • Google Sheets, REST API, inbound/outbound webhooks, n8n and Meta CAPI

Growth

More room to grow

For teams handling more customer records, active workflows and monthly automation.

AED599/ month

Billed AED 599 monthly.
5% VAT added to your invoice.

Go WhatsApp Native
Your included capacity
  • 8 team agents and 1 WhatsApp number
  • 5,000 stored contacts
  • 20 active chatflows; 5,000 automation starts/month
  • No monthly Zena cap on broadcast recipient sends
  • 50,000 API requests/month and 5 API keys
  • 600 text + 600 voice credits added monthly
  • 2 GB storage; 12 months conversation and analytics history
Every shipped feature included
  • AI chatbot, Arabic + English replies and conversation summaries
  • Knowledge retrieval, context retention and text AI with your own key
  • Shared inbox, internal notes, assignment and round-robin routing
  • CRM, lead capture, tags, custom fields and customer timelines
  • Full chatflow builder with conditions, delays, handover and webhook actions
  • Broadcast scheduling, rich media, audience upload and analytics
  • Google Sheets, REST API, inbound/outbound webhooks, n8n and Meta CAPI

Business

Larger workloads

For larger operations that need more agents, storage and room for connected workflows.

AED999/ month

Billed AED 999 monthly.
5% VAT added to your invoice.

Go WhatsApp Native
Your included capacity
  • 15 team agents and 1 WhatsApp number
  • 50,000 stored contacts
  • 100 active chatflows; 20,000 automation starts/month
  • No monthly Zena cap on broadcast recipient sends
  • 200,000 API requests/month and 5 API keys
  • 1,000 text + 1,000 voice credits added monthly
  • 5 GB storage; 30 months conversation and analytics history
Every shipped feature included
  • AI chatbot, Arabic + English replies and conversation summaries
  • Knowledge retrieval, context retention and text AI with your own key
  • Shared inbox, internal notes, assignment and round-robin routing
  • CRM, lead capture, tags, custom fields and customer timelines
  • Full chatflow builder with conditions, delays, handover and webhook actions
  • Broadcast scheduling, rich media, audience upload and analytics
  • Google Sheets, REST API, inbound/outbound webhooks, n8n and Meta CAPI

Text and voice credits

Each plan adds both balances monthly, including on annual billing. One text credit covers 5,000 model tokens. One voice credit covers 10 seconds of transcription or 250 spoken characters. Unused included and purchased credits roll over and never expire. Failed requests cost nothing.

Top up or bring your own key

One AED 99 top-up adds 1,000 text credits and 1,000 voice credits as a one-time purchase, excluding VAT. BYOK covers text only; voice still uses voice credits. Zena selects and manages the model.

Add capacity when needed

Optional users, numbers and storage have plan-specific prices and limits. The annual 10% discount applies to the base subscription only. Extras and top-ups remain at list price.

See all allowances and add-ons ↗

Billing is currently arranged with the Zena team. Use the automation planner to explore your business needs. WhatsApp connection depends on your account eligibility and the supported onboarding route.

Need more than Business?

Enterprise capacity and terms are quoted for your business.

Talk to Sales ↗

Broadcast recipient sends are a Zena allowance; Meta requirements and fees still apply. Upgrades apply immediately; downgrades take effect at the next renewal. View full pricing comparison ↗

WhatsApp Business Automation

Built for UAE & GCC businesses.

Zena AI by Fictoralabs helps UAE and GCC businesses automate WhatsApp with a multilingual AI chatbot that detects any language and replies by text or voice, shared team inbox, lead capture, broadcasts, CRM, analytics, and WhatsApp Coexistence onboarding - so your WhatsApp Business App keeps working while you scale.

Built from day one for the UAE's diverse customer base, UAE data residency, AED billing, and the WhatsApp-first buying behaviour of Gulf customers.

Not retrofitted. Not translated. Every feature - from the AI chatbot to the broadcast engine - is designed for the way UAE and GCC businesses actually work.

Need a dedicated chatbot guide? Visit our WhatsApp chatbot Dubai page - this homepage covers the full automation platform including shared inbox, broadcasts, and Coexistence.

LIVE INFRA · UAE
  • UAE data residency
  • TDRA-aligned
  • AED billing
  • Official Meta Partner
  • Any language, auto-detected
What Zena adds

WhatsApp wasn't built to run a business. Zena is.

Everything that has to happen around the conversation for the conversation to actually convert. All four pieces, live, in one console.

ZENA OPS · live · today

Every channel becomes a WhatsApp channel.

live

Google ads, Instagram bio, QR codes on tables, a sticker in the window. Every place a customer might look becomes a click-to-WhatsApp entry point. No form. No call to wait for.

Every message answered, in any language, at any hour.

replying

Customers don't time their questions around your shift. Zena's AI detects the language of every message and replies in text or voice - in Arabic, English, Hindi, Urdu, and more - the second the message lands.

Your team gets briefs, not threads.

writing

When a conversation matters, the AI hands it over with the fields already filled. Who, what, when, how much. Your agent picks up where qualification ended.

The AI answers from your docs, not the internet.

grounded

Your menu, your prices, your booking rules, uploaded once and used in every conversation. If the answer isn't there, the AI says so. No fabricated details.

All four running on every plan · no upgrade gates uptime · 99.97% · last 30d
Use cases

Built for the way your industry actually runs.

Every business has its own messaging pattern. Zena fits the one yours runs on.

Real estate.

AI qualifies every buyer enquiry in conversation, books the viewing, and hands the broker a full brief, in the language the buyer messages in.

Outcome Qualified brief delivered to broker, viewing booked.
Zena · WA · 10:14real estate
Hi, 2BR available in Marina? Yes, three available. Budget range and move-in? ٢ مليون، الشهر القادم ممتاز. الخميس ٣ مساءً للمعاينة؟ Yes, see you Thursday. Booked. Broker Ahmed will confirm by 5pm.

Restaurants.

AI manages reservations, walk-in enquiries, menu Q&A, and delivery orders across every branch. Friday at 9pm or Tuesday at 2am, same speed.

Outcome Table booked, kitchen and host notified.
Zena · WA · 13:22restaurants
طاولة ٤ أشخاص الجمعة ٩ مساءً؟ متوفر. الفرع: مارينا أو دوحة؟ Marina, please. Done. Confirmation sent. Need help with the menu? No thanks, see you Friday.

Healthcare clinics.

AI handles treatment enquiries, doctor availability, and appointment slots. Patients message in Arabic or English, the clinic gets structured records on the other side.

Outcome Slot reserved, patient record created.
Zena · WA · 16:48healthcare
Dentist availability tomorrow afternoon? Dr. Hassan has 3:00 or 4:30 PM tomorrow. Which works? 4:30 please. Booked. Your name on the file? Yousef Al-Marri Confirmed, Yousef. See you tomorrow at 4:30 PM.

Retail & e-commerce.

AI handles product, pricing, delivery, and returns questions from your catalogue. The customer gets the answer in the same conversation they were about to abandon.

Outcome Order completed, delivery scheduled.
Zena · WA · 21:05retail
Delivery time on order #4821? Out for delivery, ETA before 11pm tonight. Can I add another item to the same order? Yes, send me the product link. I'll merge before dispatch closes at 10:30.

Don't see your industry above? Message us. The system underneath fits any operation that takes enquiries on WhatsApp.

One platform

No mockups. The actual product, moving.

Three live surfaces, seven grounded capabilities, one platform. Every tile is a thing your team will use on day one.

Team Inbox · Live →

The inbox your team works from.

Shared, role-aware, multilingual, with AI suggesting the next reply.

Explore the team inbox
Chatflow Builder · Live →

Drag, drop, automate.

Nodes connect inbound messages to KB lookups, branches and replies. No code, no middleware.

Explore the chatflow builder
Broadcasting · Live →

1,240 contacts, one tap.

Approved templates, scheduled sends, delivery and read rates ticking live. The marketing pulse of your day.

Explore broadcasting

Multilingual AI Chatbot

Any language, auto-detected. Replies by text or voice.

GCC-trained Explore AI replies

AI Lead Capture

No forms. The AI qualifies leads conversationally and writes to CRM.

No forms Explore lead capture

Knowledge Base

Your docs, your prices, your rules. The AI answers from them.

Grounded Explore knowledge & integrations

Message Templates

Pre-approved WhatsApp templates with text, media, buttons.

Reusable Explore message templates

Contact Management

Auto-saved from threads. Tags, notes, filters, audience segments.

CRM-ready Explore CRM & contacts

Roles & Access

Superadmin, Admin, Agent, Viewer. Role-based team access across all plans.

RBAC Explore roles & access
Analytics · Live →

The day, totalled, before you close.

Conversations, resolution, broadcast performance, lead conversion. One dashboard, full funnel.

Explore analytics

Ten capabilities. Every shipped feature on every plan. Choose your capacity, with AED billing and zero markup on Meta message fees.

Pick your path

Two paths in. Switch lanes anytime.

Most businesses start on Coexistence and stay there. Move to Cloud API when volume requires it. Both paths inherit your plan's agent and number limits.

Cloud API Onboarding team assisted

Full throughput. Web & desktop only.

A dedicated number routed through Meta Cloud API. Built for high-throughput operations; agents and numbers scale with your plan. Our onboarding team handles Meta verification end-to-end.

Setup time 24-48h incl. verification

What you need

  • !
    UAE trade licenceMainland, free-zone, or offshore.
  • !
    Proof of business addressFor Meta business verification.
  • !
    A phone number not on WhatsAppOr one we migrate off the app cleanly.

What our onboarding team handles

  • ✓
    Meta business verificationSubmission, follow-up, approval, start to finish.
  • ✓
    Number provisioningNew number, or migrate your existing one.
  • ✓
    Template approvalFirst message templates submitted to Meta for review.
Built for
High throughput
Agents · numbers
Per your plan
App on phone
Web / desktop only
Verification
24-48h via Meta
Apply for Cloud API → Every shipped feature · billed in AED

Not sure which one? Start on Coexistence today. If you hit the volume ceiling, we migrate you to Cloud API without changing your number.

Built for the region

Not a global tool with an Arabic translation layer.

Native Arabic, AED billing, UAE servers, Meta-approved. End to end.

The AI picks up the language. Every message.

ar · en · arabizi

Gulf dialect on one line, Arabizi the next, English in the reply after that. Zena handles all three without configuration, the way customers actually message in this region.

عندكم توصيل للمارينا؟ Yes, 30 min delivery to Marina. 7adatkom price for chalet? شاليه عائلي ١٨٠٠ درهم لليلة.

Billed in AED, not USD.

VAT added

Your base subscription is billed in AED. UAE 5% VAT is added to your invoice. Meta message fees, optional add-ons and AI top-ups are separate from the base plan.

Example monthly invoice Growth plan
Zena · GrowthAED 599.00
VAT (5%)AED  29.95
Total billedAED 628.95

UAE servers. TDRA-compliant. On every plan.

ae-dxb-1

Leads, contacts, knowledge base, AI configuration, conversation history, team activity. All stored on UAE-region infrastructure. Not a backup region, not a regional cache. The primary store sits inside the country you operate in.

regionae-dxb-1 · primary
residencyUAE · TDRA-compliant
latencyp95 · 9 ms
uptime99.97% · last 30d

Your number, on the official rails.

meta bsp

Zena is a Meta Business Solution Partner. Onboarding, template approval, and number management all go through the official Meta channel. No unsanctioned APIs, no risk of your number getting flagged for going around the system.

Business Solution Partner
Fictora Labs LLC
Verified · Active · 2025
Zena AI - Automate WhatsApp

Automate WhatsApp workflows with Zena AI inside n8n.

Zena AI - Automate WhatsApp is the Zena node for n8n. Push new leads to a CRM, alert sales on Slack, sync contacts to a sheet, fire an enrichment API, and trigger workflows from Zena events.

Recipe · 01

The cart rescue.

Abandoned Shopify cart triggers a Zena WhatsApp reminder. No reply in 24 hours, sales gets a Slack ping with the cart details.

TriggerShopify · cart abandoned
ActionZena · WhatsApp reminder
ActionSlack · ping #sales
Recipe · 02

The qualified handover.

AI confirms budget, timeline, and intent on WhatsApp. Contact pushed to HubSpot with the full brief. Assigned rep gets a Slack ping with the conversation summary.

TriggerZena AI · lead qualified
ActionHubSpot · contact + brief
ActionSlack · assigned rep
Recipe · 03

The complaint catcher.

Complaint flagged in the Zena inbox. Notion ticket created with the full conversation. Manager gets a WhatsApp notification, ready to escalate.

TriggerZena · complaint flagged
ActionNotion · open ticket
ActionWhatsApp · manager alert
Example workflow
TriggerZena · New Lead → ActionHubSpot · Create Contact → ActionZena · Send Template → ActionSlack · #sales

That's the deep end. None of it is required to start. Zena's core handles most of what UAE businesses need without writing a single workflow.

Frequently Asked Questions

Do I need a WhatsApp Business API account to use Zena?
Yes. Zena runs on Meta's official WhatsApp Business platform. Most UAE SMBs onboard via Coexistence (your existing WhatsApp Business app keeps working alongside Zena) - this takes about 5 minutes and requires no trade licence. Cloud API migration is the alternative path for higher-throughput operations and takes 24-48 hours including Meta business verification. You choose during onboarding.
Is Zena an official Meta Business Solution Partner?
Yes. Fictoralabs is an official Meta Business Solution Partner (BSP). Zena is fully compliant with Meta's policies, your account is protected, and you benefit from Meta's platform guarantees.
What languages does the AI chatbot support?
Any language - auto-detected from every message. Arabic (Gulf dialect, MSA, Arabizi), English, Hindi, Urdu, Tagalog, Bengali, and more are all handled. The AI detects the customer's language and replies in the same language, as a text message or a WhatsApp voice note.
What is Coexistence and is it the same as the WhatsApp Business app?
Coexistence is Meta's official feature that lets you connect your existing WhatsApp Business app number to Zena without losing the phone app. Your WhatsApp Business app keeps working exactly as before - same chats, same contacts, same number. Zena adds a shared team inbox, AI auto-replies, broadcasts, and analytics on top. Up to 6 months of your existing 1:1 chat history syncs automatically. Group chats stay phone-only per Meta's terms. Most UAE SMBs choose Coexistence because it's lighter, faster (~5 minutes), and requires no trade licence or business documents.

Read the full Coexistence guide →
Can I migrate my existing WhatsApp Business number?
Yes - and you have two options. With Coexistence (recommended for most UAE SMBs), your WhatsApp Business app keeps working on your phone exactly as before, and Zena runs alongside it with a shared inbox, AI replies, and broadcasts. No documents required, ~5 minutes to set up. With full Cloud API migration, the number moves entirely to the API for higher throughput - this requires Meta business verification (trade licence, utility bill) and takes 24-48 hours. You choose which path during onboarding. Read the full Coexistence guide →
Is my data stored in the UAE?
Yes. All data is stored on UAE-region servers in compliance with UAE data protection regulations. We are fully TDRA-compliant and take data sovereignty seriously.
What AI models does Zena support?
Use your own AI key on every plan. Text AI runs on your key and uses no text credits. Voice notes and spoken replies still use voice credits. Zena selects and manages the AI model.
Can I build automated chatflows without coding?
Yes. Zena includes a visual chatflow builder. Every shipped builder capability is available on every plan, including conditions, delays, assignment, webhooks and handover. Starter includes 5 active published chatflows and 500 automation starts per month; Growth includes 20 and 5,000; Business includes 100 and 20,000.
What is the difference between Starter and Growth AI?
Every shipped AI feature is included on every plan. Starter adds 200 text and 200 voice credits each month; Growth adds 600 of each; Business adds 1,000 of each. Unused credits roll over and never expire. BYOK covers text only, while voice uses voice credits. AI Companions are coming soon.
Is broadcasting included on every plan?
Yes. Every plan includes broadcasting. Starter includes 15,000 broadcast recipient sends per month. Growth and Business have no monthly Zena cap on that allowance. Meta messaging controls, template requirements and message fees still apply; Zena adds zero markup to Meta message fees.
Ready when you are

Make your business WhatsApp native.

See what your business can automate. Every shipped feature on every plan, with capacity to match your team.

AED billing UAE servers Official Meta BSP Cancel anytime