Start free. Scale as you grow. Billed in AED with no hidden fees, no message markup, and no surprises.
For solo operators and small businesses getting started with WhatsApp automation.
For growing SMEs needing full analytics, automation, and integrations.
For established businesses managing multiple numbers and large teams.
For agencies and enterprises managing multiple WhatsApp numbers and clients.
All plans include a 14-day free trial · No credit card required · Billed in AED · Cancel anytime
AI costs billed directly by your AI provider (OpenAI / Gemini) — Zena charges zero markup · WhatsApp message fees billed by Meta directly
Add seats and numbers anytime — no plan upgrade required on Growth+.
| Feature | Starter AED 149/mo |
Growth AED 299/mo |
Business AED 599/mo |
Agency AED 999/mo |
|---|---|---|---|---|
| Team & Numbers | ||||
| Agent seats | 2 | 5 | 10 | 20 |
| WhatsApp numbers | 1 | 1 | 3 | 5 |
| Extra agent add-on | ✗ | AED 49/mo | AED 49/mo | AED 49/mo |
| Extra number add-on | ✗ | AED 99/mo | AED 99/mo | AED 99/mo |
| AI & Automation | ||||
| AI auto-reply | ✓ | ✓ | ✓ | ✓ |
| Bilingual Arabic + English AI | ✓ | ✓ | ✓ | ✓ |
| Knowledge base (RAG) | 5 docs | 20 docs | Unlimited | Unlimited |
| Rule-based chatbot | 5 rules | 20 rules | Unlimited | Unlimited |
| Business hours context | ✓ | ✓ | ✓ | ✓ |
| Inbox & Team | ||||
| Real-time WhatsApp inbox | ✓ | ✓ | ✓ | ✓ |
| Internal notes | ✓ | ✓ | ✓ | ✓ |
| Conversation assignment | ✓ | ✓ | ✓ | ✓ |
| Auto-assignment (round-robin) | ✗ | ✓ | ✓ | ✓ |
| Collision detection | ✓ | ✓ | ✓ | ✓ |
| Inbox number filter | ✓ | ✓ | ✓ | ✓ |
| CRM & Contacts | ||||
| Contact list + tags | ✓ | ✓ | ✓ | ✓ |
| Full contact timeline | ✗ | ✓ | ✓ | ✓ |
| AI conversation summary | ✗ | ✓ | ✓ | ✓ |
| Lead Management | ||||
| AI lead capture (bilingual) | ✓ | ✓ | ✓ | ✓ |
| Lead form builder | ✓ | ✓ | ✓ | ✓ |
| Lead status management | ✓ | ✓ | ✓ | ✓ |
| Lead notifications (WhatsApp) | ✓ | ✓ | ✓ | ✓ |
| Broadcasting | ||||
| Broadcast campaigns | ✓ | ✓ | ✓ | ✓ |
| CSV audience upload | ✓ | ✓ | ✓ | ✓ |
| Rich media (image/video/doc) | ✓ | ✓ | ✓ | ✓ |
| Broadcast scheduling | ✗ | ✓ | ✓ | ✓ |
| Google Sheets audience | ✗ | ✓ | ✓ | ✓ |
| Google Sheets auto-trigger | ✗ | ✓ | ✓ | ✓ |
| Analytics | ||||
| Message volume stats | ✓ | ✓ | ✓ | ✓ |
| Lead pipeline stats | ✓ | ✓ | ✓ | ✓ |
| Daily volume chart | ✗ | ✓ | ✓ | ✓ |
| Top contacts report | ✗ | ✓ | ✓ | ✓ |
| Custom date range | ✗ | ✓ | ✓ | ✓ |
| Platform & Support | ||||
| Zena Assistant (AI helper) | ✓ | ✓ | ✓ | ✓ |
| API & webhooks | ✗ | ✓ | ✓ | ✓ |
| Email support | ✓ | ✓ | ✓ | ✓ |
| Priority support | ✗ | ✗ | ✓ | ✓ |
| White-label | ✗ | ✗ | ✗ | Coming soon |
| Start Free | Start Free | Start Free → | Start Free | |
Start your free trial and have your WhatsApp AI live within 48 hours.
14-day free trial · No credit card required · Cancel anytime