Bilingual AI Replies
Arabic + English simultaneously in every AI message.
Full Feature Set
Everything You Need To Win
on WhatsApp
From bilingual AI to lead capture, broadcasting to deep analytics: Zena is the most complete WhatsApp Business platform built for UAE & GCC.
AI & Automation
Bilingual AI That Thinks in Arabic & English
Not translation. Actual bilingual intelligence. Zena's AI responds in Arabic and English simultaneously, automatically detecting your customer's language and switching mid-conversation.
- Responds in Arabic + English in the same message
- Auto-detects customer language from first message
- Connects to your OpenAI or Google Gemini key
- Zero markup on AI usage: you pay your provider directly
- RAG knowledge base: 20 docs (Starter) · 40 (Growth) · Unlimited (Business & Enterprise)
- AI conversation summaries on all plans
- AI context retention across sessions — Growth+
- Owner Companion AI: personal AI on your own WhatsApp number — Growth+
- Business hours awareness: different behaviour outside hours
- Contact personalisation using name and lead data
Lead Management
AI Lead Capture: No Forms Required
Zena's AI captures leads conversationally through WhatsApp. It asks qualifying questions, validates answers, handles interruptions, and saves every lead to your CRM automatically, in any language.
- Conversational lead forms, no landing pages needed
- AI detects lead intent from natural conversation
- Question-aware: answers questions mid-flow then re-asks
- Validates email, phone, and custom fields
- Arabic skip words (تخطي) and yes/no (نعم/لا) supported
- Partial lead recovery: follows up after 30 min inactivity
- WhatsApp notification to admin + assigned agent on capture
- Lead status management (New → Contacted → Qualified → Closed)
Team Inbox
One Inbox, Your Whole Team
Every WhatsApp conversation across all your numbers in one real-time inbox. Assign to agents, leave internal notes, detect collisions, so no message falls through the cracks.
- Real-time inbox via Socket.io, no page refresh needed
- Auto-assignment via round-robin (Growth+)
- Collision detection: see when another agent is viewing
- Internal notes visible only to your team
- Role-based access: Admin / Agent / Viewer
- Filter inbox by WhatsApp number
- Conversation assignment with agent notifications
- AI toggle per conversation: enable or disable AI per chat
Broadcasting
Reach Thousands, Feel Personal
Send bulk WhatsApp campaigns to contacts from CSV, your contact list, or Google Sheets. Schedule deliveries, personalise with variables, and send rich media, all from one campaign builder.
- CSV audience upload on all plans
- Google Sheets audience sync — Growth+
- Google Sheets auto-trigger on new rows — Business+
- Campaign scheduling on Growth+
- Rich media: images, PDFs, videos, documents
- Variable personalisation (name, company, etc.)
- Choose which WhatsApp number to send from
- Delivery status tracking
- Template builder with Meta validation
CRM & Contacts
Your WhatsApp CRM, Built In
Every contact, every conversation, every lead: searchable and organised. No separate CRM needed. Zena keeps the full history in one place with AI-powered summaries.
- Contact list with search and tagging
- Full conversation timeline per contact
- AI conversation summary — Growth+
- Lead history linked to contact
- Add notes directly on contact card
- Filter by tags, status, or number
Integrations
Developer Friendly REST API
Connect Zena to your existing software, custom CRM, or build your own workflows. Our robust REST API and webhooks with HMAC security ensure your data moves safely.
- Inbound webhooks with HMAC-SHA256 verification — Growth+
- Read-only REST API (contacts, leads, conversations) — Growth+
- Outbound webhooks: fire events to your endpoint — Business+
- Full REST API (read + write, send messages) — Business+
- Meta Conversions API for ad attribution — Growth+
- n8n community node: native no-code automation — Growth+
- API keys with scoped permissions per key
- Integration with Zapier and Make via webhooks
Complete Feature List
Every Tool You Could Need
Knowledge Base RAG
Upload docs and let AI answer from your business knowledge.
Rule-Based Chatbot
Keyword-triggered replies, no AI key needed for basic automation.
Business Hours
Custom outside-hours messages with next open time and SLA.
Auto-Assignment
Round-robin assigns new conversations to available agents.
Collision Detection
See when another agent is already viewing a conversation.
Multi-Number Support
Connect multiple WhatsApp numbers to one dashboard.
Template Builder
Create Meta-compliant templates with real-time validation and AI assist.
Analytics Dashboard
Messages, AI replies, lead stats, daily chart, top contacts.
Lead Notifications
Instant WhatsApp alert to admin and assigned agent on lead capture.
Zena Assistant
In-dashboard AI helper to guide your team on using the platform.
RBAC Security
4 roles: Superadmin, Admin, Agent, Viewer — with route-level permissions and full audit logs on Business+.
Visual Chatflow Builder
Drag-and-drop WhatsApp automation canvas. Core nodes on all plans. Conditions, delays, webhooks on Growth+.
AI Context Retention
AI remembers conversation history across sessions for more natural, personalised replies. Growth+.
Owner Companion AI
Your own personal AI assistant on your WhatsApp number. Manages context, memory, and quick-dump mode. Growth+.
AI Conversation Summaries
AI-generated summary of every conversation on the contact card. Available on all plans.
Get Started
Experience the Zena Advantage
The all-in-one platform for businesses that take WhatsApp seriously.
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