Every shipped Zena feature on every plan · Plans from AED 249/month + 5% VAT · Zero markup on Meta message fees ·   Every shipped Zena feature on every plan · Plans from AED 249/month + 5% VAT · Zero markup on Meta message fees ·  
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WhatsApp Business Pricing for UAE & GCCEvery feature.
Pick your capacity.

Every Zena feature on every plan. Pick the capacity you need.

AI replies, team inbox, customer records, chatflows, broadcasts and integrations come together on Starter, Growth and Business. Choose around your team, contacts and workload, with AED billing and zero Zena markup on Meta message fees.

Monthly base subscription prices are shown below. All prices exclude 5% VAT, added to your invoice. Meta fees and optional extras are separate.

Billing is currently arranged with the Zena team. Start with the automation planner, then confirm your plan and billing period with us. The monthly/annual control compares prices; it does not start a payment or activate a subscription. Contact us about billing.

Starter

Start with the toolkit

For smaller teams building a complete WhatsApp workflow with a focused contact base.

AED249/ month

Billed AED 249 monthly.
5% VAT added to your invoice.

Go WhatsApp Native
Your included capacity
  • 3 team agents and 1 WhatsApp number
  • 2,000 stored contacts
  • 5 active chatflows; 500 automation starts/month
  • 15,000 broadcast recipient sends/month
  • 5,000 API requests/month and 5 API keys
  • 200 text + 200 voice credits added monthly
  • 500 MB storage; 3 months conversation and analytics history
Every shipped feature included
  • AI chatbot, Arabic + English replies and conversation summaries
  • Knowledge retrieval, context retention and text AI with your own key
  • Shared inbox, internal notes, assignment and round-robin routing
  • CRM, lead capture, tags, custom fields and customer timelines
  • Full chatflow builder with conditions, delays, handover and webhook actions
  • Broadcast scheduling, rich media, audience upload and analytics
  • Google Sheets, REST API, inbound/outbound webhooks, n8n and Meta CAPI
See every allowance and available add-on

Growth

More room to grow

For teams handling more customer records, active workflows and monthly automation.

AED599/ month

Billed AED 599 monthly.
5% VAT added to your invoice.

Go WhatsApp Native
Your included capacity
  • 8 team agents and 1 WhatsApp number
  • 5,000 stored contacts
  • 20 active chatflows; 5,000 automation starts/month
  • No monthly Zena cap on broadcast recipient sends
  • 50,000 API requests/month and 5 API keys
  • 600 text + 600 voice credits added monthly
  • 2 GB storage; 12 months conversation and analytics history
Every shipped feature included
  • AI chatbot, Arabic + English replies and conversation summaries
  • Knowledge retrieval, context retention and text AI with your own key
  • Shared inbox, internal notes, assignment and round-robin routing
  • CRM, lead capture, tags, custom fields and customer timelines
  • Full chatflow builder with conditions, delays, handover and webhook actions
  • Broadcast scheduling, rich media, audience upload and analytics
  • Google Sheets, REST API, inbound/outbound webhooks, n8n and Meta CAPI
See every allowance and available add-on

Business

Larger workloads

For larger operations that need more agents, storage and room for connected workflows.

AED999/ month

Billed AED 999 monthly.
5% VAT added to your invoice.

Go WhatsApp Native
Your included capacity
  • 15 team agents and 1 WhatsApp number
  • 50,000 stored contacts
  • 100 active chatflows; 20,000 automation starts/month
  • No monthly Zena cap on broadcast recipient sends
  • 200,000 API requests/month and 5 API keys
  • 1,000 text + 1,000 voice credits added monthly
  • 5 GB storage; 30 months conversation and analytics history
Every shipped feature included
  • AI chatbot, Arabic + English replies and conversation summaries
  • Knowledge retrieval, context retention and text AI with your own key
  • Shared inbox, internal notes, assignment and round-robin routing
  • CRM, lead capture, tags, custom fields and customer timelines
  • Full chatflow builder with conditions, delays, handover and webhook actions
  • Broadcast scheduling, rich media, audience upload and analytics
  • Google Sheets, REST API, inbound/outbound webhooks, n8n and Meta CAPI
See every allowance and available add-on

The billing selector changes the prices displayed here. Your plan and billing period are chosen separately in your account. The automation planner helps you review what your business could automate.

Same product, different capacity

Your complete WhatsApp workflow

You do not need a higher plan to unlock a shipped feature. Pick the resources your workflow needs, then use the same feature catalogue across all three plans.

01

AI replies and knowledge

AI chatbot, Arabic and English replies, conversation summaries, knowledge retrieval and context retention. Use included Zena credits or your own key for text AI. Storage and monthly credit allowances vary by plan.

Explore the AI chatbot ↗
02

Team inbox and ownership

A real-time inbox with internal notes, conversation assignment, collision detection, round-robin routing and number-based routing. Team roles help organise access. Add agents within your plan’s purchase limits as the team grows.

Explore the team inbox ↗
03

CRM and lead capture

Contact lists, tags, notes, custom fields, timelines and CSV import keep customer details together. Capture leads, update their status and send lead notifications through the same working process. Stored-contact capacity differs by plan.

Explore CRM and contacts ↗
04

Full chatflow builder

Build conversations with questions, conditions, delays, assignment and webhook actions. Use AI-assisted building and handover to a person. Active published flows and monthly automation starts are separate allowances, even when the builder is the same.

Explore the chatflow builder ↗
05

Broadcasts and reporting

Upload an audience, send supported image, video and document messages, and schedule campaigns. Review message and lead statistics, daily volume, broadcast performance and date ranges. Permission, templates and Meta account controls still apply.

Explore broadcasting ↗
06

API and integrations

Connect Google Sheets, inbound and outbound webhooks, REST API reads and writes, the Zena n8n node and Meta Conversions API. API request and connection allowances differ by plan. External services may have their own requirements and costs.

Explore integrations ↗

AI Companions are coming soon. They are not included as an available product in any plan. Explore lead capture, analytics or all Zena features for more workflow detail.

Every allowance, side by side

Every feature, side by side.
Compare the capacity.

Stored contacts, active resources and monthly activity measure different things. Match each allowance to your workload; spare contact capacity does not increase your included agents or WhatsApp numbers.

Starter, Growth and Business: complete included capacity and available extras. Prices exclude 5% VAT.
AllowanceStarterGrowthBusiness
Price / monthAED 249AED 599AED 999
Product featuresAll shippedAll shippedAll shipped
Stored contacts2,0005,00050,000
Broadcast recipient sends / month15,000No monthly capNo monthly cap
Included team agents3815
Extra users (AED 49/user/mo)up to 2 (max 5)up to 5 (max 13)no commercial cap
WhatsApp numbers included111
Extra numbersNot availableup to 3 at AED 149/mo (max 4)up to 5 at AED 99/mo (max 6)
Active published chatflows520100
Automation starts / month5005,00020,000
External API requests / month5,00050,000200,000
API keys555
Text AI credits / month2006001,000
Voice credits / month2006001,000
Knowledge + memory storage500 MB2 GB5 GB
Extra storage / GB / moAED 49 (max +1 GB)AED 49 (max +2 GB)AED 29 (max +4 GB)
Active automations / keyword rules / segments / webhook endpoints / connected accounts5 each20 each100 each
Owner-assistant phones2610
Page fetches / source / month3915
Conversation and analytics history3 months12 months30 months
AI CompanionsComing soonComing soonComing soon

“No monthly cap” means no monthly Zena cap on broadcast recipient sends. Meta restrictions still apply. A recipient-send allowance does not prepay Meta delivery charges or guarantee a day-one messaging tier.

The grouped active-resource row is an allowance for each resource: automations, keyword rules, segments, webhook endpoints and connected accounts. API keys, active chatflows and monthly API requests are shown separately.

Monthly or annual

A clear annual total.
10% off the base.

Annual billing discounts the base subscription by 10%. Extra users, numbers, storage and one-time AI top-ups stay at list price. Your included AI credits are still added monthly.

Annual headline prices are rounded down to whole AED. The exact annual amount is charged in one payment, before 5% VAT.
PlanMonthly chargeAnnual displayExact annual charge
StarterAED 249AED 2,689 / yearAED 2,689.20 + VAT
GrowthAED 599AED 6,469 / yearAED 6,469.20 + VAT
BusinessAED 999AED 10,789 / yearAED 10,789.20 + VAT
Know what AI uses

Text and voice.
Two clear credit units.

Starter adds 200 text and 200 voice credits monthly; Growth adds 600 of each; Business adds 1,000 of each. Unused included and purchased credits roll over and never expire. Failed AI requests cost no credits.

One text credit5,000 model tokens

Text credits measure AI processing, not a fixed number of replies. The text being processed and the answer length affect token usage.

Bring your own key for text

Use your own AI key on every plan. Text AI then uses no Zena text credits. Zena selects and manages the AI model.

One voice credit10 seconds or
250 spoken characters

One voice credit covers 10 seconds of transcribed audio or 250 spoken characters. Voice notes and spoken replies still use voice credits when you bring your own key for text.

One-time top-up

AED 99
1,000 text + 1,000 voice credits

Add both balances with one purchase. This is not a monthly credit-pack subscription. Unused top-up credits never expire, and the annual base-subscription discount does not apply. 5% VAT is added to your invoice.

Room where you need it

Add resources.
Keep the same toolkit.

Check the available add-on before moving plans. Each additional resource has its own price and purchase limit; an extra user does not add another WhatsApp number.

Extra team agents

AED 49 per user/month. Starter can add up to 2 users, for 5 total. Growth can add up to 5, for 13 total. Business has no commercial cap on extra users.

Extra WhatsApp numbers

Starter has no extra-number add-on. Growth can add up to 3 at AED 149 each/month, for 4 total. Business can add up to 5 at AED 99 each/month, for 6 total.

Extra knowledge and memory storage

Starter: AED 49 per GB/month, up to 1 GB extra. Growth: AED 49 per GB/month, up to 2 GB extra. Business: AED 29 per GB/month, up to 4 GB extra.

At your capacity limit

At 100%, only new growth pauses. Inbound messages and existing contacts keep working; nothing is deleted or disconnected. Upgrade, buy an available add-on or wait for a monthly allowance to reset.

Understand the whole bill

Your subscription.
AI usage. Meta fees.

The subscription covers your plan and its included resources. Optional extras and one-time AI top-ups are separate purchases. With BYOK, text AI runs on your own key; voice still uses Zena voice credits.

Meta’s applicable message fees are separate from the subscription and AI credits. Zena adds zero markup on Meta message fees on every plan. Use the WhatsApp message-pricing guide for Meta fee context.

All listed prices exclude UAE 5% VAT, added to your invoice. Review the terms of service and the cancellation and refund answers below before purchasing. For account or invoice questions, contact the team.

Enterprise & agency

Capacity shaped
around your business.

Enterprise has custom capacity and terms, quoted per customer. Share your agent, number, storage and workflow requirements so the team can prepare an account-specific proposal.

Talk to Sales
Pricing FAQ

Common questions

Plan access, credits, billing and cancellation in one place.

What's the difference between plans?

Features are the same. Plans differ in capacity: contacts, agents, numbers, flows, automations, API calls, AI credits, storage and history.

Do unused AI credits expire?

No. Included and purchased credits roll over and never expire.

What happens if an AI request fails?

You aren't charged. Credits are used only for successful results.

Can I use my own AI key?

Use your own AI key on every plan. Text AI runs on your key and uses no text credits. Voice notes and spoken replies still use voice credits. Zena selects and manages the AI model.

Can I choose the AI model?

No. Zena selects and manages the model for quality and cost.

Are WhatsApp message fees included?

No. Meta message fees are separate from your Zena subscription. Zena adds zero markup on Meta message fees on every plan.

What happens if I hit a limit?

Your usage is shown against your allowance. At 100%, only new growth pauses; inbound messages and existing contacts keep working. Nothing is deleted or disconnected. Upgrade, buy an available add-on, or wait for the reset of a monthly allowance.

Can I change plans?

Upgrades apply right away and add a prorated share of the new plan monthly credits. Downgrades apply at your next renewal. Saved credits are kept. Nothing is deleted or disconnected, and paid extras already bought keep working after a downgrade; the new plan only limits buying more.

What about Enterprise?

Custom capacity and terms, quoted per customer. Contact sales.

How does annual billing work?

Annual billing saves 10% on the base subscription only. The displayed annual prices are AED 2,689 for Starter, AED 6,469 for Growth and AED 10,789 for Business. These displays are rounded down to whole AED; the actual annual charges before VAT are AED 2,689.20, AED 6,469.20 and AED 10,789.20 respectively. Extras and the AED 99 one-time top-up stay at list price. Included text and voice credits are granted monthly, including on annual subscriptions.

Are the listed prices inclusive of VAT?

List prices are quoted exclusive of VAT. UAE 5% VAT is added to your invoice.

How are text and voice AI credits measured?

Each plan adds text and voice credits every month: 200 + 200 on Starter, 600 + 600 on Growth, 1,000 + 1,000 on Business. One text credit covers 5,000 model tokens. One voice credit covers 10 seconds of transcribed audio or 250 spoken characters. One AED 99 top-up adds 1,000 text + 1,000 voice credits as a one-time purchase. Unused included and purchased credits roll over and never expire. Failed requests cost nothing.

Can I cancel a monthly subscription?

Customer may cancel anytime. Service continues through the end of the current paid billing cycle. No refund on the current billing cycle.

Can I request a refund for an annual subscription?

Full refund if cancellation is requested within 7 days of the first annual purchase. Non-refundable after day 7. Subscription continues to end of annual term; renewal can be turned off anytime.

Can I request a refund for an AED 99 AI credit top-up?

Refundable only if less than 10% of either the text or voice portion of the top-up has been used, and the refund is requested within 7 days of purchase. Otherwise non-refundable. Unused credits are removed on refund.

Are AI Companions available now?

AI Companions are coming soon. They are not included as an available product on Starter, Growth or Business.

Start with the work
your business needs to do.

Bring your enquiry types, team structure and follow-up steps. Use the automation planner to explore a workflow before choosing your plan.

Go WhatsApp Native Talk through your requirements

By Baisil Boban · Pricing reviewed 21 October 2026