Transparent Pricing
WhatsApp Business Pricing
Built for UAE & GCC
Start free. Scale as you grow. Billed in AED - no USD conversion, no hidden fees, no message markup.
Official Meta BSP
UAE Data Residency
AED Billing
Live in 5 minutes via Coexistence
Monthly
Annual Pay 10 months, get 12
Start automating
Founder 50 rate
Starter
AED
249
208
199
/month
Save AED 398/year · 2 months free
Your rate locks for life if you join the Founder 50.
For UAE solo operators and small teams replacing manual WhatsApp replies with smart AI automation. No technical setup needed.
- 3 agent seats · 1 WhatsApp number
- AI chatbot · BYOK or Zena Credits
- Bilingual Arabic + English AI
- AI conversation summaries
- Lead capture forms
- Chatflow builder · core nodes
- 20 knowledge docs
- Up to 1,000 broadcasts/day
- 3-month conversation history
- Advanced flow nodes & conditions
- Google Sheets & scheduling
- REST API & webhooks
Most Popular
Unlock full automation
Founder 50 rate
Growth
AED
599
499
499
/month
Save AED 998/year · 2 months free
Your rate locks for life if you join the Founder 50.
For growing UAE & GCC businesses ready to automate every customer touchpoint and connect their tools.
- Everything in Starter, plus:
- 8 agent seats · 3 WhatsApp numbers
- Full chatflow builder · all 17 node types
- AI context retention across sessions
- Owner companion AI · 2 companions
- 40 knowledge docs
- Google Sheets sync + broadcast scheduling
- Round-robin auto-assignment
- REST API + inbound webhooks + Meta CAPI
- Up to 4,000 broadcasts/day
- 12-month conversation history
- Priority onboarding
Enterprise-grade control
Founder 50 rate
Business
AED
999
832
899
/month
Save AED 1,798/year · 2 months free
Your rate locks for life if you join the Founder 50.
For established UAE teams running WhatsApp as a primary revenue and support channel.
- Everything in Growth, plus:
- 16 agent seats · 6 WhatsApp numbers
- Full REST API · read + write
- Outbound webhooks
- Webhook nodes in chatflows
- Full RBAC · 4 roles + audit logs
- Number-based inbox routing
- Owner companion AI · 6 companions
- Unlimited knowledge docs
- Up to 15,000 broadcasts/day
- Unlimited conversation history
- Priority WhatsApp support
Built around your needs
Enterprise & Agency
Custom
For agencies and multi-brand UAE operators managing WhatsApp at scale. Custom limits, white-label, centralized AED billing.
- Custom agent & number limits
- Unlimited workspaces
- White-label branding
- Centralized AED billing
- Dedicated account manager
- SLA & priority support
+ Add-ons available on Growth & Business:
👤 Extra Agent Seat - AED 49/mo
📱 Extra WhatsApp Number - AED 99/mo
🤖 Zena AI Credits Pack - AED 99/mo (~1M tokens, all plans)
Full Comparison
Every Feature, Side by Side
Click any category row to collapse it.
| Feature | Starter AED 199/mo |
Growth AED 499/mo |
Business AED 899/mo |
Enterprise Talk to Sales |
|---|---|---|---|---|
| Team & Numbers | ||||
| Agent seats | 3 | 8 | 16 | Custom |
| WhatsApp numbers | 1 | 3 | 6 | Custom |
| Conversation history | 3 months | 12 months | Unlimited | Unlimited |
| Extra agent add-on | AED 49/mo | AED 49/mo | Custom | |
| Extra number add-on | Max +1 @ AED 99 | Max +2 @ AED 99 | Custom | |
| AI & Automation | ||||
| AI chatbot (BYOK or Zena Credits) | ||||
| Bilingual Arabic + English AI | ||||
| AI conversation summaries | ||||
| Knowledge base (RAG) | 20 docs | 40 docs | Unlimited | Unlimited |
| AI context retention | ||||
| Owner companion AI | 2 companions | 6 companions | Unlimited | |
| Chatflow Builder | ||||
| Core chatflow builder | ||||
| Advanced nodes (conditions, delays, assign) | ||||
| AI-assisted flow builder | ||||
| Webhook nodes in chatflows | ||||
| Inbox & Team | ||||
| Real-time WhatsApp inbox | ||||
| Internal notes | ||||
| Conversation assignment | ||||
| Collision detection | ||||
| Auto-assignment (round-robin) | ||||
| Number-based inbox routing | ||||
| Full RBAC (4 roles) | ||||
| Audit logs | ||||
| CRM & Contacts | ||||
| Contact list, tags, notes, custom fields | ||||
| Contact timeline | ||||
| CSV import | ||||
| Lead Management | ||||
| Lead capture forms | ||||
| Lead status management | ||||
| Lead notifications (WhatsApp) | ||||
| Broadcasting | ||||
| Daily broadcast ceiling* | Up to 1,000 | Up to 4,000 | Up to 15,000 | Custom |
| CSV audience upload | ||||
| Rich media (image/video/doc) | ||||
| Broadcast scheduling | ||||
| Inbound webhooks | ||||
| Read-only REST API | ||||
| n8n community node | ||||
| Meta Conversions API | ||||
| Outbound webhooks | ||||
| Full REST API (read + write) | ||||
| Analytics | ||||
| Message & lead stats | ||||
| Daily volume charts | ||||
| Broadcast performance reports | ||||
| Custom date range | ||||
| Enterprise & Agency | ||||
| White-label branding | ||||
| Unlimited workspaces | ||||
| Centralized billing | ||||
| Dedicated account manager | ||||
| Contact us for Enterprise & Agency pricing → | ||||
| Support | ||||
| Email support | ||||
| Priority onboarding | ||||
| Priority WhatsApp support | ||||
Pricing FAQ
Common Questions
What is included in the 14-day free trial?
Full access to all features on your chosen plan. No credit card required. Broadcasting is disabled during the trial to protect your Meta account reputation - everything else is fully active from day one.
Are there any hidden fees?
None. Your Zena subscription is a flat monthly or annual fee in AED. You pay Meta directly for WhatsApp message fees and your AI provider directly for API usage. Zena adds zero markup on either.
How does annual billing work?
You pay for 10 months and get 12 - 2 months completely free. Starter: AED 1,990/year. Growth: AED 4,990/year. Business: AED 8,990/year.
What is the real difference between Starter and Growth?
Starter replaces the chaos of manual WhatsApp replies. You get an AI chatbot that speaks Arabic and English, a shared team inbox, lead capture that works conversationally (no forms, no landing pages), and core chatflows. That alone saves most UAE businesses 3–4 hours of manual work per day.
Growth is where WhatsApp becomes a proper business channel. You get all 17 chatflow node types - conditions, delays, webhooks, human handoff - plus Google Sheets integration, broadcast scheduling, round-robin agent assignment, REST API, and Meta Conversions API. If you are running campaigns, tracking leads, or connecting Zena to your CRM or n8n, Growth is where the real productivity gains begin.
Growth is where WhatsApp becomes a proper business channel. You get all 17 chatflow node types - conditions, delays, webhooks, human handoff - plus Google Sheets integration, broadcast scheduling, round-robin agent assignment, REST API, and Meta Conversions API. If you are running campaigns, tracking leads, or connecting Zena to your CRM or n8n, Growth is where the real productivity gains begin.
Do I need my own AI API key?
No - it is optional. Bring your own OpenAI or Gemini key (BYOK) and pay your provider directly with zero markup from Zena. Or buy the Zena AI Credits Pack (AED 99/mo, ~1M tokens) and use our platform key - no API account needed.
Can I change plans at any time?
Yes. Upgrade immediately from the Billing page inside your Zena dashboard. Downgrades take effect at the next billing cycle.
What payment methods do you accept?
All major credit and debit cards via Stripe, billed in AED. For enterprise or invoice-based billing, contact our sales team.
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