WhatsApp Message Templates
Created, Approved, and Ready
Create and manage Meta-approved WhatsApp message templates from one dashboard. Text, images, PDFs, and video. Use them in broadcasts, automated chatflows, and team inbox re-engagements.
Outside the 24-Hour Window.
Templates Are the Only Way In.
WhatsApp gives businesses a 24-hour window to send free-form messages after a customer contacts them. Once that window closes, you can only reach that contact again using a Meta-approved message template. No template, no re-engagement. That is why your template library is one of the most important assets in your WhatsApp marketing stack.
Zena gives you a full template management workspace directly inside the platform. Create templates, submit them for Meta review, track approval status, and deploy them in broadcasts or automated flows the moment they are approved, without logging into Meta Business Manager or using a separate tool.
Build Your Template Library.
Use It Everywhere in Zena.
Templates you create in Zena work across broadcasts, chatflows, and team inbox re-engagements with no duplication and no separate tool.
Template Creation Dashboard
Create WhatsApp message templates directly inside Zena without leaving the platform. Name your template, choose the category, write the message body with dynamic variables, add a media header if needed, and submit for Meta approval in one flow. No Meta Business Manager juggling required.
Rich Media Templates
Go beyond plain text. Zena supports four template header types: text only, image, PDF document, and video. Attach a promotional flyer as an image header, a product catalogue as a PDF, or a how-to video as a video header. Rich media templates consistently deliver higher open and response rates than text-only messages.
Dynamic Variable Support
Add personalisation variables to any template. When you use the template in a broadcast, Zena maps each variable to the corresponding column in your CSV or Google Sheet. Every recipient gets a message that feels personally written for them.
Approval Status Tracking
See the live approval status of every template in your library: pending, approved, or rejected. Zena shows Meta rejection reasons so you know exactly what to fix before resubmitting. No chasing Meta support, no guessing what went wrong.
Team-Wide Template Library
Every approved template is instantly available to your entire team. Agents can select a template when replying to a conversation outside the 24-hour window, use it in a broadcast campaign, or reference it in a chatflow. One library, accessible everywhere.
Direct Use in Broadcasts
Select any approved template when creating a broadcast campaign. Choose your audience from a CSV or Google Sheet, pick the template, map your personalisation variables, set the schedule, and send.
Use in Chatflows
Trigger a template message from inside any automated chatflow. When a lead is captured, a booking is confirmed, or a payment is processed, your chatflow sends the appropriate template automatically with no agent involvement.
Re-Engagement from Inbox
When a conversation goes cold and the 24-hour window closes, any agent can re-engage the contact directly from inside the team inbox using an approved template. Select the template, fill in any variables, and send. The conversation reopens immediately.
Templates UAE Businesses
Use Every Single Day
Every business that communicates with customers on WhatsApp needs a core set of approved templates. These are the ones that matter most.
Appointment Reminders
UAE clinics, salons, and service businesses reduce no-shows by 30 to 40 percent with a simple WhatsApp appointment reminder 24 hours before the booking. Personalise with the patient or client name, appointment time, doctor or service provider, and location. Sent automatically from a chatflow the moment the booking is confirmed in your system.
Order and Delivery Confirmations
UAE e-commerce and retail businesses send order confirmation, dispatch notification, and delivery confirmation templates automatically when order status changes. Personalise with the order number, item name, and estimated delivery date. Customers get proactive updates on WhatsApp instead of calling your support team.
Promotional Campaign Templates
Retail, F&B, and hospitality businesses in the UAE send promotional templates for Ramadan offers, Eid greetings with discount codes, Dubai Shopping Festival deals, and seasonal campaigns. Image header templates with a flyer and a discount code in the body outperform email promotions consistently.
Document and Quote Delivery
Real estate agencies, insurance brokers, and B2B service businesses in Dubai send proposals, quotations, and contracts as PDF templates. The client opens the PDF directly in WhatsApp without downloading anything separately.
Lead Follow-Up Sequences
UAE businesses with a sales team use a sequence of approved templates for lead nurturing. Day 1 initial follow-up after enquiry. Day 3 case study or testimonial. Day 7 special offer or urgency message. Each template personalised with the lead name and specific product they enquired about.
Payment and Fee Reminders
Schools, gyms, clinics, and subscription businesses send payment reminders via WhatsApp template the day before and on the due date. Personalise with the contact name, amount due, and payment link. WhatsApp payment reminders have a significantly higher action rate than email reminders.
One Feature.
One Connected Platform.
Every feature in Zena connects directly. No switching tools, no broken handoffs, no data lost between systems.
Bulk Broadcasting
Every broadcast uses an approved template. Create your template library once and deploy any template to thousands of contacts with personalisation variables from your CSV or Google Sheet.
Chatflow Builder
Trigger template messages automatically from chatflows when a lead is captured, a booking confirmed, or a payment processed. Build follow-up sequences that run without any manual involvement from your team.
Team Inbox
Agents re-engage cold contacts directly from the inbox using approved templates when the 24-hour session window closes. Select, personalise, and send without leaving the conversation view.
Bilingual AI Chatbot
The AI chatbot can trigger template messages in Arabic or English as part of an automated conversation flow. Appointment confirmations, lead capture completions, and handoff notifications sent automatically in the customer language.
AI Lead Capture
When a lead is captured via the AI conversation, trigger a confirmation template automatically. The lead receives an immediate acknowledgement and your team gets a notification, all from one connected flow.
Analytics
Track delivery, read rate, and reply rate per broadcast campaign. Understand which templates perform best and refine your library over time based on real engagement data from your UAE audience.
Message Templates Common Questions
What is a WhatsApp message template?
How long does Meta take to approve a WhatsApp message template?
Can I include images and PDFs in WhatsApp templates?
Can my whole team use the same WhatsApp templates?
What is the 24-hour WhatsApp messaging window?
Can I use WhatsApp templates in automated chatflows?
Templates on Every Plan.
From AED 199 Per Month.
All Zena plans include the template library and Meta submission flow. Starter, Growth, and Business plans all support text, image, PDF, and video templates.
Build Your Template Library.
Start Reaching Customers Today.
Create, approve, and deploy WhatsApp message templates for your UAE business in one platform. 14-day free trial. No credit card. Live in 5 minutes via Coexistence.