WhatsApp Message Templates
Created, Approved, and Ready
Create and manage Meta-approved WhatsApp message templates from one dashboard. Text, images, PDFs, and video. Use them in broadcasts, automated chatflows, and team inbox re-engagements.
Outside the 24-Hour Window.
Templates Are the Only Way In.
WhatsApp gives businesses a 24-hour window to send free-form messages after a customer contacts them. Once that window closes, you can only reach that contact again using a Meta-approved message template. No template, no re-engagement. That is why your template library is one of the most important assets in your WhatsApp marketing stack.
Zena gives you a full template management workspace directly inside the platform. Create templates, submit them for Meta review, track approval status, and deploy them in broadcasts or automated flows the moment they are approved, without logging into Meta Business Manager or using a separate tool.
Build Your Template Library.
Use It Everywhere in Zena.
Templates you create in Zena work across broadcasts, chatflows, and team inbox re-engagements with no duplication and no separate tool.
Template Creation Dashboard
Create WhatsApp message templates directly inside Zena without leaving the platform. Name your template, choose the category, write the message body with dynamic variables, add a media header if needed, and submit for Meta approval in one flow. No Meta Business Manager juggling required.
Rich Media Templates
Go beyond plain text. Zena supports four template header types: text only, image, PDF document, and video. Attach a promotional flyer as an image header, a product catalogue as a PDF, or a how-to video as a video header. Choose a media header that gives customers the information they need, then review delivery and response data for your own campaigns.
Dynamic Variable Support
Add personalisation variables to any template. When you use the template in a broadcast, Zena maps each variable to the corresponding column in your CSV or Google Sheet. Every recipient gets a message that feels personally written for them.
Approval Status Tracking
See the live approval status of every template in your library: pending, approved, or rejected. Zena shows Meta rejection reasons so you know exactly what to fix before resubmitting. No chasing Meta support, no guessing what went wrong.
Team-Wide Template Library
Every approved template is instantly available to your entire team. Agents can select a template when replying to a conversation outside the 24-hour window, use it in a broadcast campaign, or reference it in a chatflow. One library, accessible everywhere.
Direct Use in Broadcasts
Select any approved template when creating a broadcast campaign. Choose your audience from a CSV or Google Sheet, pick the template, map your personalisation variables, set the schedule, and send.
Use in Chatflows
Trigger a template message from inside any automated chatflow. Configure a template-sending step with the approved template, language and variables. Connect it to the relevant lead, booking or payment workflow so the message follows the confirmed event.
Re-Engagement from Inbox
When a conversation goes cold and the 24-hour window closes, any agent can re-engage the contact directly from inside the team inbox using an approved template. Select the template, fill in any variables, and send. A customer reply opens a new 24-hour customer service window.
Templates UAE Businesses
Use Every Single Day
Every business that communicates with customers on WhatsApp needs a core set of approved templates. These are the ones that matter most.
Appointment Reminders
UAE clinics, salons, and service businesses can send a WhatsApp appointment reminder before the booking to help customers check the details and contact the team if plans change. Personalise with the patient or client name, appointment time, doctor or service provider, and location. Connect the reminder to your booking workflow and confirm the appointment details before the template is sent.
Order and Delivery Confirmations
UAE e-commerce and retail businesses send order confirmation, dispatch notification, and delivery confirmation templates automatically when order status changes. Personalise with the order number, item name, and estimated delivery date. Customers get proactive updates on WhatsApp instead of calling your support team.
Promotional Campaign Templates
Retail, F&B, and hospitality businesses in the UAE send promotional templates for Ramadan offers, Eid greetings with discount codes, Dubai Shopping Festival deals, and seasonal campaigns. An image header can carry the flyer while the message body explains the offer and includes the discount code customers need.
Document and Quote Delivery
Real estate agencies, insurance brokers, and B2B service businesses in Dubai send proposals, quotations, and contracts as PDF templates. The client opens the PDF directly in WhatsApp without downloading anything separately.
Lead Follow-Up Sequences
UAE businesses with a sales team use a sequence of approved templates for lead nurturing. Day 1 initial follow-up after enquiry. Day 3 case study or testimonial. Day 7 special offer or urgency message. Each template personalised with the lead name and specific product they enquired about.
Payment and Fee Reminders
Schools, gyms, clinics, and subscription businesses send payment reminders via WhatsApp template the day before and on the due date. Personalise with the contact name, amount due, and payment link. WhatsApp reminders put the payment details in the same conversation customers use for service updates and follow-up questions.
Message Templates Common Questions
What is a WhatsApp message template?
How long does Meta take to approve a WhatsApp message template?
Can I include images and PDFs in WhatsApp templates?
Can my whole team use the same WhatsApp templates?
What is the 24-hour WhatsApp messaging window?
Can I use WhatsApp templates in automated chatflows?
Templates on Every Plan.
From AED 249 Per Month.
All Zena plans include the template library and Meta submission flow. Starter, Growth, and Business plans all support text, image, PDF, and video templates. Starter is AED 249/month, Growth AED 599/month and Business AED 999/month. Prices exclude UAE 5% VAT, added to your invoice.
Build Your Template Library.
Start Reaching Customers Today.
Create templates, submit them to Meta for review and deploy approved messages for your UAE business in one platform. Choose your plan and contact the team to arrange billing. The team can guide you through number eligibility and Coexistence setup.