WhatsApp API Integrations for
CRM, Webhooks & Lead Capture
Connect WhatsApp leads to every system your business runs. REST API, HMAC-signed webhooks, contact sync, Google Sheets, n8n, Meta Conversions API, Zapier, and Make. Your WhatsApp data where you need it.
Yes. Zena connects WhatsApp lead capture to CRMs, webhooks, n8n, Zapier, Sheets, and custom apps.
Zena includes a native WhatsApp CRM layer and exposes lead capture data through REST API, HMAC-signed outbound webhooks, Google Sheets sync, n8n workflows, and Zapier or Make via webhooks. This lets a WhatsApp conversation create or update a contact, push a qualified lead to your sales CRM, trigger follow-up tasks, notify the assigned owner, or start an onboarding workflow.
Native CRM and contact sync
Every WhatsApp contact, lead, conversation, and message can stay attached to a customer record instead of living only in an inbox.
REST API and signed webhooks
Developers can read or write records through API access and receive real-time outbound events with HMAC-SHA256 verification.
n8n, Zapier, Make, and Sheets
Operations teams can route leads into workflows, spreadsheets, notifications, or external CRMs without building a custom backend first.
Lead capture fields downstream
Use lead fields, chatflow answers, conversation context, owner assignment, and source data to keep downstream systems current.
- Contact name
- WhatsApp number
- Company
- Lead source
- Source page
- UTM data
- Interest
- Lead status
- Lead score
- Owner
- Conversation ID
- Message summary
- Chatflow answers
- Opt-in timestamp
WhatsApp API and Integrations
That Connect Your Whole Stack.
UAE businesses that treat WhatsApp as an isolated tool lose the compounding value of connecting it to every other system they run. Captured leads that never make it to the CRM. Broadcast audiences that are never updated from the booking system. Conversion events that never reach Meta for ad attribution. Every disconnected system costs money in inefficiency and lost performance.
Zena WhatsApp API integrations connect your WhatsApp operation to your CRM, your automation platform, your analytics stack, and your ad campaigns. REST API for developers, webhooks for real-time data push, Google Sheets for teams that prefer spreadsheets, n8n for automation builders, and Meta Conversions API for performance marketers running Click to WhatsApp campaigns.
Every Integration Your WhatsApp
Stack Needs
Connect Zena to your CRM, automation tools, ad platform, and any custom system your team runs.
REST API
REST API access is available on every plan, covering supported contact, lead, conversation and message operations. Sync contacts, update lead status and send messages from an external system with the required API-key scopes. Keys are tenant-scoped; monthly request capacity and billing permissions apply. Confirm the available operation before building a workflow around it.
Outbound Webhooks
Configure outbound webhooks for supported events such as lead captured, lead status changed, message received, conversation created and contact created. Verify the HMAC-SHA256 signature before processing a delivery. Use the delivery identifier to handle duplicates, and test the receiving endpoint: signed delivery does not guarantee that an external system has processed the event. Available on every plan, within its capacity allowances.
Inbound Webhooks
Start a configured inbound-webhook automation from an external event, such as a booking confirmation or payment update. The request supplies the automation's shared secret, an existing contact's WhatsApp identifier and the variables used by that workflow. Configure and enable the automation first. For record updates or message sends, use the supported REST operation and its required scope. Available on every plan, within its capacity allowances.
Google Sheets Integration
Connect any Google Sheet as a broadcast audience that syncs automatically before every campaign. Use Google Sheets as a data source for contact imports and audience segmentation. When a new row is added to a connected sheet, a broadcast can fire automatically. Available on every plan for teams that manage data in spreadsheets, within the relevant capacity allowances.
Zena AI - Automate WhatsApp for n8n
Zena AI - Automate WhatsApp is the n8n node for building automation workflows that connect Zena WhatsApp data to the services supported by your n8n setup. Trigger n8n workflows from Zena events. Push data from n8n into Zena. Build complex multi-step automations without writing custom API code. Available on every plan, within its capacity allowances.
Meta Conversions API
Send supported WhatsApp conversion events to Meta via the Conversions API for Click to WhatsApp campaigns. Configure the event mapping around your lead capture workflow and verify the events received in Meta. Attribution depends on the data, permissions and campaign configuration involved; use the results to review performance rather than assuming every conversion is matched. This shipped integration is available on every plan, within the relevant capacity allowances.
Zapier and Make via Webhooks
Connect Zena to Zapier or Make using inbound and outbound webhooks. No dedicated Zapier app needed. Use Zena webhook events to trigger Zaps and Scenarios. Send data from Zapier and Make to Zena via inbound webhooks. Connect WhatsApp to any of the thousands of apps available on both platforms.
Webhook Node in Chatflows
Call any external API from inside a WhatsApp chatflow using the webhook node. Check stock levels, retrieve account balances, push booking data to your calendar system, or send a notification to Slack when a high-value lead is captured. The chatflow waits for the API response and branches based on the result. Available on every plan, within its capacity allowances.
WhatsApp API Integrations
Common Questions
What does the Zena REST API cover?
How are outbound webhooks secured?
Which plans include API and webhook access?
API and Integrations
on Every Plan.
REST API, webhooks, Google Sheets, n8n and Meta CAPI are available on every plan. Choose the capacity your workflow needs: 5,000, 50,000 or 200,000 external API requests per month, with five API keys on each plan.
Looking to get official WhatsApp API access in Dubai or the UAE? See WhatsApp Business API UAE for onboarding options, pricing, and Coexistence setup.
Connect WhatsApp
to Your Whole Stack.
Connect your CRM, webhooks and automation tools with the shipped features on every plan. Map your integration needs and monthly capacity with the Zena team. Billed in AED, with UAE 5% VAT added to your invoice.