Founding 50 cohort: AED 199/mo locked for life · 14-day free trial · prices rise to AED 249/mo after the 50th paying customer ·   Founding 50 cohort: AED 199/mo locked for life · 14-day free trial · prices rise to AED 249/mo after the 50th paying customer ·  
Get in Touch
admin@fictoralabs.ae
Sign In Start Free Trial →

Make your business WhatsApp native.

The WhatsApp layer your existing stack was missing.

Most tools want you to migrate, retrain, and rebuild around them. Zena doesn't. It sits on top of your existing CRM, bookings, and team workflows, turning customer WhatsApp messages into the same structured data your stack already understands.

WhatsApp Business
Zena
Shopify
DDubizzle
HubSpot
Zoho
QuickBooks
BBayut
EExcel
Calendly
WooCommerce
The Platform

What is Zena AI?

Five capabilities that turn WhatsApp into the operating layer of your business.

01Reply

Bilingual AI Chatbot

Replies in native Arabic or English the second a message lands — from your knowledge base, not the internet. No hallucinations, no wrong prices.

عندكم توصيل؟ Yes, 30 min to Marina ✓
02Inbox

Shared Team Inbox

Every WhatsApp conversation in one place. Assign to agents, set statuses, leave internal notes — no more chasing threads across phones.

AAhmed K.NEW
SSara M.OPEN
FFatima R.DONE
KKhalid Y.NEW
03Reach

Broadcasts & Campaigns

Send templated WhatsApp campaigns to segmented contacts. Schedule sends, track delivery and replies — within Meta's guidelines.

Sent
1,240
Read
967
Replied
421
04Data

CRM & Lead Capture

Every enquiry becomes a structured lead. Contact history, deal stages, tags, and revenue attribution — synced to your existing stack.

nameAhmed K.
intent2BR viewing
budget2M AED
slotThu 15:00
sourceBayut lead
05Connect

WhatsApp Coexistence

Keep using your WhatsApp Business app on your phone — same number, same chats. Zena connects via the official Meta Cloud API on top.

+
Zena
Zena
on top
WhatsApp Business Automation

Built for UAE & GCC businesses.

Zena AI by Fictoralabs helps UAE and GCC businesses automate WhatsApp with a bilingual Arabic-English AI chatbot, shared team inbox, lead capture, broadcasts, CRM, analytics, and WhatsApp Coexistence onboarding — so your WhatsApp Business App keeps working while you scale.

Built from day one for Arabic-English conversations, UAE data residency, AED billing, and the WhatsApp-first buying behaviour of Gulf customers.

Not retrofitted. Not translated. Every feature — from the AI chatbot to the broadcast engine — is designed for the way UAE and GCC businesses actually work.

Need a dedicated chatbot guide? Visit our WhatsApp chatbot Dubai page — this homepage covers the full automation platform including shared inbox, broadcasts, and Coexistence.

LIVE INFRA · UAE
  • UAE data residency
  • TDRA-aligned
  • AED billing
  • Official Meta Partner
  • Native Arabic + English
How it actually works

Every tool you already use, now talking on WhatsApp.

The systems you already run, the conversations your customers already prefer, connected.

Shopify + WooCommerce

Confirmation emails get buried. Every Shopify or WooCommerce order fires a WhatsApp conversation. Order confirmation, shipping updates, review requests, on the channel customers actually open.

order.confirmed
D B Dubizzle + Bayut

A Dubizzle or Bayut enquiry sits in an inbox while your broker is at a viewing. Zena starts the WhatsApp the moment the enquiry lands, qualifies the lead, books the viewing, hands it back with full context.

lead.qualified
Zoho Books + QuickBooks

Late payments are a follow-up problem, not an accounting one. Zena turns every Zoho Books or QuickBooks invoice into a polite WhatsApp reminder sequence. Persistent, paid faster.

invoice.reminder
Calendly

Every no-show is a slot you cannot sell again. Zena pairs with Calendly to send confirmation, reminder, and easy reschedule on WhatsApp, the channel that actually gets read.

booking.confirmed
HubSpot

Your HubSpot lead score does not matter if nobody replies within five minutes. Zena fires a WhatsApp message the second a contact lands in HubSpot, and pushes every conversation back into the record.

contact.created
Google Sheets

Your team adds new customers to a Google Sheet all day. Zena watches the sheet. Every new row fires a WhatsApp welcome, follow-up, or campaign, automatically.

row.added
+971 50 *** · 14:02

سلام، عندكم شقة 2BR في الخليج التجاري؟ ميزانيتي ٢ مليون. ممكن viewing الخميس؟

"Salam, do you have a 2BR in Business Bay? Budget 2M. Can I view Thursday?"

arabic + arabizi, auto detected
zena.parse · live
$ parse(msg)
intent: "property_enquiry"
lang: "ar" + "arabizi"
property: { type: "2BR", area: "Business Bay" }
budget_aed: 2000000
viewing: "Thursday"
qualified: true
D B Dubizzle + Bayut
writing
property: "2BR · Business Bay" budget: AED 2,000,000 lead_score: 82

A Dubizzle or Bayut enquiry sits in an inbox while your broker is at a viewing. Zena starts the WhatsApp the moment the enquiry lands, qualifies the lead, books the viewing, hands it back with full context.

Calendly
writing
slot: "Thu 15:00" type: "viewing" remind_at: −2h

Every no-show is a slot you cannot sell again. Confirm, remind, reschedule on WhatsApp, the channel that actually gets read.

HubSpot
writing
contact: "+971 50 ***" lifecycle: "lead" last_msg_sec: 12

Your HubSpot lead score does not matter if nobody replies within five minutes. Zena fires the moment a contact lands in HubSpot, and pushes every conversation back into the record.

Zoho + QuickBooks
queue
customer: "+971 50 ***" on_close: "invoice + reminder" currency: "AED"

Late payments are a follow-up problem, not an accounting one. Every Zoho Books or QuickBooks invoice becomes a polite WhatsApp reminder sequence. Persistent, paid faster.

Shopify + WooCommerce
writing
cart: ·waiting· on_order: "confirm + ship + review" channel: "whatsapp"

Confirmation emails get buried. Every Shopify or WooCommerce order fires a WhatsApp conversation. Order confirmation, shipping updates, review requests, on the channel customers actually open.

Google Sheets
writing
sheet: "leads · live" row: 142 trigger: "welcome_seq"

Your team adds new customers to a Google Sheet all day. Zena watches the sheet. Every new row fires a WhatsApp welcome, follow-up, or campaign, automatically.

These are the tools we get asked about most. If you're running something else, ask. Zena likely fits around it.

What Zena adds

WhatsApp wasn't built to run a business. Zena is.

Everything that has to happen around the conversation for the conversation to actually convert. All four pieces, live, in one console.

ZENA OPS · live · today

Every channel becomes a WhatsApp channel.

live

Google ads, Instagram bio, QR codes on tables, a sticker in the window. Every place a customer might look becomes a click-to-WhatsApp entry point. No form. No call to wait for.

Every message answered, in either language, at any hour.

replying

Customers don't time their questions around your shift. Zena's AI replies from your knowledge base in native Arabic, English, or Arabizi, the second the message lands.

Your team gets briefs, not threads.

writing

When a conversation matters, the AI hands it over with the fields already filled. Who, what, when, how much. Your agent picks up where qualification ended.

The AI answers from your docs, not the internet.

grounded

Your menu, your prices, your booking rules, uploaded once and used in every conversation. If the answer isn't there, the AI says so. No fabricated details.

All four running on every plan · no upgrade gates uptime · 99.97% · last 30d
Use cases

Built for the way your industry actually runs.

Every business has its own messaging pattern. Zena fits the one yours runs on.

Real estate.

AI qualifies every buyer enquiry in conversation, books the viewing, and hands the broker a full brief, in the language the buyer messages in.

Outcome Qualified brief delivered to broker, viewing booked.
Zena · WA · 10:14real estate
Hi, 2BR available in Marina? Yes, three available. Budget range and move-in? ٢ مليون، الشهر القادم ممتاز. الخميس ٣ مساءً للمعاينة؟ Yes, see you Thursday. Booked. Broker Ahmed will confirm by 5pm.

Restaurants.

AI manages reservations, walk-in enquiries, menu Q&A, and delivery orders across every branch. Friday at 9pm or Tuesday at 2am, same speed.

Outcome Table booked, kitchen and host notified.
Zena · WA · 13:22restaurants
طاولة ٤ أشخاص الجمعة ٩ مساءً؟ متوفر. الفرع: مارينا أو دوحة؟ Marina, please. Done. Confirmation sent. Need help with the menu? No thanks, see you Friday.

Healthcare clinics.

AI handles treatment enquiries, doctor availability, and appointment slots. Patients message in Arabic or English, the clinic gets structured records on the other side.

Outcome Slot reserved, patient record created.
Zena · WA · 16:48healthcare
Dentist availability tomorrow afternoon? Dr. Hassan has 3:00 or 4:30 PM tomorrow. Which works? 4:30 please. Booked. Your name on the file? Yousef Al-Marri Confirmed, Yousef. See you tomorrow at 4:30 PM.

Retail & e-commerce.

AI handles product, pricing, delivery, and returns questions from your catalogue. The customer gets the answer in the same conversation they were about to abandon.

Outcome Order completed, delivery scheduled.
Zena · WA · 21:05retail
Delivery time on order #4821? Out for delivery, ETA before 11pm tonight. Can I add another item to the same order? Yes, send me the product link. I'll merge before dispatch closes at 10:30.

Don't see your industry above? Message us. The system underneath fits any operation that takes enquiries on WhatsApp.

One platform

No mockups. The actual product, moving.

Three live surfaces, seven grounded capabilities, one platform. Every tile is a thing your team will use on day one.

Team Inbox · Live

The inbox your team works from.

Shared, role-aware, bilingual, with AI suggesting the next reply.

Chatflow Builder · Live

Drag, drop, automate.

Nodes connect inbound messages to KB lookups, branches and replies. No code, no middleware.

Broadcasting · Live

1,240 contacts, one tap.

Approved templates, scheduled sends, delivery and read rates ticking live. The marketing pulse of your day.

Bilingual AI Chatbot

Native Arabic, English, Arabizi. Per-message language detection.

GCC-trained

AI Lead Capture

No forms. The AI qualifies leads conversationally and writes to CRM.

No forms

Knowledge Base

Your docs, your prices, your rules. The AI answers from them.

Grounded

Message Templates

Pre-approved WhatsApp templates with text, media, buttons.

Reusable

Contact Management

Auto-saved from threads. Tags, notes, filters, audience segments.

CRM-ready

Roles & Access

Superadmin, Admin, Agent, Viewer. Audit logs on Business and Enterprise plans.

RBAC
Analytics · Live

The day, totalled, before you close.

Conversations, resolution, broadcast performance, lead conversion. One dashboard, full funnel.

Ten capabilities. One platform, one inbox, one bill. 14-day free trial, no credit card, billed in AED.

Pick your path

Two paths in. Switch lanes anytime.

Most businesses start on Coexistence and stay there. Move to Cloud API when volume requires it. Both paths inherit your plan's agent and number limits.

Cloud API Onboarding team assisted

Full throughput. Web & desktop only.

A dedicated number routed through Meta Cloud API. Built for high-throughput operations; agents and numbers scale with your plan. Our onboarding team handles Meta verification end-to-end.

Setup time 24-48h incl. verification

What you need

  • !
    UAE trade licenceMainland, free-zone, or offshore.
  • !
    Proof of business addressFor Meta business verification.
  • !
    A phone number not on WhatsAppOr one we migrate off the app cleanly.

What our onboarding team handles

  • Meta business verificationSubmission, follow-up, approval, start to finish.
  • Number provisioningNew number, or migrate your existing one.
  • Template approvalFirst message templates submitted to Meta for review.
Built for
High throughput
Agents · numbers
Per your plan
App on phone
Web / desktop only
Verification
24-48h via Meta
Apply for Cloud API → 14-day free trial · billed in AED

Not sure which one? Start on Coexistence today. If you hit the volume ceiling, we migrate you to Cloud API without changing your number.

Built for the region

Not a global tool with an Arabic translation layer.

Native Arabic, AED billing, UAE servers, Meta-approved. End to end.

The AI picks up the language. Every message.

ar · en · arabizi

Gulf dialect on one line, Arabizi the next, English in the reply after that. Zena handles all three without configuration, the way customers actually message in this region.

عندكم توصيل للمارينا؟ Yes, 30 min delivery to Marina. 7adatkom price for chalet? شاليه عائلي ١٨٠٠ درهم لليلة.

Billed in AED, not USD.

vat-included

Your subscription is a flat dirham amount, every month. No exchange rate volatility, no surprise FX charges from your card, no foreign transaction fees from your bank.

Invoice · ZNA-2026-0481 05 · 2026
Zena · GrowthAED 499.00
VAT (5%)AED  24.95
Total billedAED 523.95

UAE servers. TDRA-compliant. On every plan.

ae-dxb-1

Leads, contacts, knowledge base, AI configuration, conversation history, team activity. All stored on UAE-region infrastructure. Not a backup region, not a regional cache. The primary store sits inside the country you operate in.

regionae-dxb-1 · primary
residencyUAE · TDRA-compliant
latencyp95 · 9 ms
uptime99.97% · last 30d

Your number, on the official rails.

meta bsp

Zena is a Meta Business Solution Partner. Onboarding, template approval, and number management all go through the official Meta channel. No unsanctioned APIs, no risk of your number getting flagged for going around the system.

Business Solution Partner
Fictoralabs FZ LLC
Verified · Active · 2025
Native n8n node

The only UAE WhatsApp platform with a native n8n node.

n8n is the connective tissue. Push new leads to a CRM, alert sales on Slack, sync contacts to a sheet, fire an enrichment API. Every Zena event can trigger any workflow n8n can run. Which is most things.

Recipe · 01

The cart rescue.

Abandoned Shopify cart triggers a Zena WhatsApp reminder. No reply in 24 hours, sales gets a Slack ping with the cart details.

TriggerShopify · cart abandoned
ActionZena · WhatsApp reminder
ActionSlack · ping #sales
Recipe · 02

The qualified handover.

AI confirms budget, timeline, and intent on WhatsApp. Contact pushed to HubSpot with the full brief. Assigned rep gets a Slack ping with the conversation summary.

TriggerZena AI · lead qualified
ActionHubSpot · contact + brief
ActionSlack · assigned rep
Recipe · 03

The complaint catcher.

Complaint flagged in the Zena inbox. Notion ticket created with the full conversation. Manager gets a WhatsApp notification, ready to escalate.

TriggerZena · complaint flagged
ActionNotion · open ticket
ActionWhatsApp · manager alert
Example workflow
TriggerZena · New Lead ActionHubSpot · Create Contact ActionZena · Send Template ActionSlack · #sales

That's the deep end. None of it is required to start. Zena's core handles most of what UAE businesses need without writing a single workflow.

Pricing

Simple AED pricing. 14-day free trial. No credit card.

Pick the plan that matches your team size. Switch anytime. Cancel anytime.

Founder 50

You're seeing introductory pricing. Lock it for life.

Today's plans run AED 199 / 499 / 899. After our first 50 paying customers, public pricing moves to AED 249 / 599 / 999. Sign up today and your rate stays where it is, forever. Plus priority onboarding and a direct WhatsApp line to the founding team.

Become a Founder Customer →
Founder 50 rate Starter
AED249208199166/month
or AED 2,490 AED 1,990 / yearAED 2,490 AED 1,990 billed annually

Your rate locks for life if you join the Founder 50.

For solo operators and small teams getting started.

  • 3 agents · 1 WhatsApp number
  • 20 knowledge documents
  • Up to 1,000 broadcasts/day
  • Bilingual AI chatbot (AR + EN + Arabizi)
  • Team inbox with collision detection
  • AI lead capture
  • Visual chatflow builder (core nodes)
  • CRM with custom fields
  • AED billing · UAE residency · Meta BSP
Start Free Trial

No credit card · 14-day trial · broadcasting unlocks after trial

Founder 50 rate Growth
AED599499499416/month
or AED 5,990 AED 4,990 / yearAED 5,990 AED 4,990 billed annually

Your rate locks for life if you join the Founder 50.

For growing teams running multiple numbers or branches.

  • Everything in Starter
  • 8 agents · 3 WhatsApp numbers
  • 40 knowledge documents
  • Up to 4,000 broadcasts/day
  • AI context retention across sessions
  • All 17 chatflow nodes
  • Broadcast scheduling · Google Sheets audience
  • Native n8n community node
  • Inbound webhooks · Read-only REST API
  • Meta Conversions API · Round-robin assignment
  • Owner AI Companions
Start Free Trial →

No credit card · 14-day trial

Founder 50 rate Business
AED999832899749/month
or AED 9,990 AED 8,990 / yearAED 9,990 AED 8,990 billed annually

Your rate locks for life if you join the Founder 50.

For multi-branch operations and teams that automate everything.

  • Everything in Growth
  • 16 agents · 6 WhatsApp numbers
  • Unlimited knowledge documents
  • Up to 15,000 broadcasts/day
  • Full REST API (read + write)
  • Outbound webhooks
  • Google Sheets auto-trigger on new rows
  • Webhook nodes inside chatflows
  • Audit logs
  • Priority support
Start Free Trial

No credit card · 14-day trial

Enterprise & Agency

Need more than Business?

Custom agent and number limits, white-label branding, centralised billing, dedicated account manager, SLA.

Talk to Sales →

Add-ons: Extra agent seat AED 49/mo · Extra WhatsApp number AED 99/mo · Zena AI Credits Pack AED 99/mo (~1M tokens) · BYOK (OpenAI/Gemini): zero markup
Daily broadcast figures are plan ceilings. Actual sends scale with your WhatsApp messaging tier as Meta unlocks higher tiers from your sending history.

Frequently Asked Questions

Do I need a WhatsApp Business API account to use Zena?
Yes. Zena runs on Meta's official WhatsApp Business platform. Most UAE SMBs onboard via Coexistence (your existing WhatsApp Business app keeps working alongside Zena) - this takes about 5 minutes and requires no trade licence. Cloud API migration is the alternative path for higher-throughput operations and takes 24-48 hours including Meta business verification. You choose during onboarding.
Is Zena an official Meta Business Solution Partner?
Yes. Fictoralabs is an official Meta Business Solution Partner (BSP). Zena is fully compliant with Meta's policies, your account is protected, and you benefit from Meta's platform guarantees.
Does the AI chatbot support Arabic?
Yes. Zena's AI supports Arabic and English. It detects the customer's language automatically and responds in both, making it well suited for UAE and GCC markets.
What is Coexistence and is it the same as the WhatsApp Business app?
Coexistence is Meta's official feature that lets you connect your existing WhatsApp Business app number to Zena without losing the phone app. Your WhatsApp Business app keeps working exactly as before - same chats, same contacts, same number. Zena adds a shared team inbox, AI auto-replies, broadcasts, and analytics on top. Up to 6 months of your existing 1:1 chat history syncs automatically. Group chats stay phone-only per Meta's terms. Most UAE SMBs choose Coexistence because it's lighter, faster (~5 minutes), and requires no trade licence or business documents.

Read the full Coexistence guide →
Can I migrate my existing WhatsApp Business number?
Yes - and you have two options. With Coexistence (recommended for most UAE SMBs), your WhatsApp Business app keeps working on your phone exactly as before, and Zena runs alongside it with a shared inbox, AI replies, and broadcasts. No documents required, ~5 minutes to set up. With full Cloud API migration, the number moves entirely to the API for higher throughput - this requires Meta business verification (trade licence, utility bill) and takes 24-48 hours. You choose which path during onboarding. Read the full Coexistence guide →
Is my data stored in the UAE?
Yes. All data is stored on UAE-region servers in compliance with UAE data protection regulations. We are fully TDRA-compliant and take data sovereignty seriously.
What AI models does Zena support?
Zena supports OpenAI (GPT-4, GPT-4o) and Google Gemini. You bring your own API key and connect it in Settings. You pay your AI provider directly. Zena charges zero markup on AI usage.
Can I build automated chatflows without coding?
Yes. Zena includes a visual chatflow builder - no code required. Starter plan includes core nodes (message, question, buttons, media, handoff). Growth and above unlocks condition logic, delays, agent assignment, webhooks, and more advanced automation nodes.
What is the difference between Starter and Growth AI?
Both plans include AI chatbot with bilingual Arabic + English support and AI conversation summaries. Growth adds AI context retention - the AI remembers the conversation history across sessions - and Owner Companion AI, which gives you a personal AI assistant on your own WhatsApp number.
Is broadcasting disabled during the free trial?
Yes. Broadcasting is disabled during the 14-day free trial to protect your Meta account reputation and prevent abuse. All other features including the AI chatbot, inbox, chatflows, and lead capture are fully active during the trial.
Ready when you are

Make your business WhatsApp native.

14-day free trial. No credit card. Live in 5 minutes with Coexistence.

AED billing UAE servers Official Meta BSP Cancel anytime