WhatsApp Chatflow Builder for
UAE and GCC Businesses
Build automated WhatsApp conversation flows visually. No code required. 17 node types, AI-assisted generation, Arabic and English support, and full analytics on every step.
Your team confirms the booking.
Visual WhatsApp Chatflow Builder.
No Code. Full Control.
Most UAE businesses automate WhatsApp by writing rigid keyword responses that break the moment a customer says something unexpected. Zena WhatsApp chatflow builder gives you a visual canvas where you build real conversation logic: conditions that branch based on what the customer says, delays that wait before sending the next message, agent assignment that routes to the right person, and webhooks that connect to your existing systems.
Chatflows have versioned records and execution information that help your team review how a configured flow behaves. Check the available node and completion information alongside real conversations to identify where the flow needs improvement. Publish to the intended WhatsApp number, test the Arabic and English paths, and keep a clear handover for requests that need a person.
Everything Inside the
WhatsApp Chatflow Builder
17 node types that cover every scenario your WhatsApp automation needs to handle.
Message and Question Nodes
Send any WhatsApp message type and collect customer responses. Message nodes support text, images, videos, documents, and audio. Question nodes validate the response format, name, number, email, phone, date, or custom regex, before allowing the flow to continue. Invalid responses trigger a configurable error message and retry.
Button and List Message Nodes
Send WhatsApp interactive button messages with up to 3 buttons, and list messages with multiple sections and items. Customers tap to respond rather than typing. The flow branches automatically based on which button or list item they select. Fully supported on all Meta-connected WhatsApp Business numbers.
Condition Nodes
Branch your WhatsApp chatflow based on any variable: what the customer said, their tag, their lead status, their location, the time of day, or the WhatsApp number they messaged. Conditions support and/or logic, regex matching, and comparison operators. Build flows that behave differently for different customers automatically.
Delay Nodes
Pause a flow for a configured amount of time before continuing. Use delay nodes for follow-up sequences: send a message today, wait 24 hours, send a reminder, wait another 48 hours, send a final follow-up. The delay is handled server-side with cron scheduling so it works even when your team is offline.
Human Handoff Node
Transfer any conversation from the chatflow to a human agent at the right moment. The human handoff node stops the flow, assigns the conversation to a specific agent or the round-robin queue, sends the agent a notification, and passes the full conversation context to the shared inbox. The agent takes over with complete history visible.
Webhook and HTTP Nodes
Call any external API from inside a WhatsApp chatflow. Send lead data to your CRM, trigger an n8n workflow, check stock availability, retrieve a customer account balance, or push an appointment to your calendar system. Use the response data to branch the flow or personalise the next message. Available on every plan; external API request and connected-account allowances vary by capacity.
Flow Jump Node
Jump from one chatflow to another mid-conversation, carrying all collected variables with you. Build modular flows: a main menu flow, a booking flow, a support flow, a lead capture flow. The customer moves between them without starting over, and all data from previous flows is available in the next one.
AI-Assisted Flow Builder
Describe what you want the flow to do in plain text and use AI-assisted generation to produce a draft structure of nodes, connections and messages. The generator validates the result and can retry unsuccessful attempts up to three times. Review the draft, test its branches and confirm the required integrations before publishing. AI-assisted generation is currently enabled on Growth and Business; Starter access is awaiting rollout. Applicable AI credit and active-chatflow allowances still apply.
Your First WhatsApp Chatflow
Build, Test and Publish
No developer, no diagram software, no API documentation. Just a visual canvas and your business logic.
Build on the Visual Canvas
Open the chatflow builder and drag nodes onto the canvas. Connect them in the order you want the conversation to flow. Configure each node: what message to send, what response to expect, what condition to check. Where AI-assisted generation is enabled, describe the flow in plain text to draft its structure within your AI credit allowance. Starter access to generation is awaiting rollout.
Save as Draft, Test, Then Publish
Every flow starts as a draft. Test it on your own WhatsApp number before publishing and review the available execution information for each step. Check conditions, missing or unexpected answers and the human handover path. Publish when the configuration and connected services are ready, then monitor the initial conversations with your team.
Monitor with Per-Node Analytics
Use the available execution and node information to review entries, progress and outcomes within your configured flow. Compare these records with the conversations your team handles, investigate unfinished paths and test changes before wider use. Use the findings to decide which branches and handover steps to improve next.
WhatsApp Chatflow Builder Across
Every UAE Industry
Configure these patterns around your team, connected systems and confirmation steps.
Real Estate Agencies
A Dubai property agency builds a chatflow that qualifies every incoming enquiry automatically: budget, area, bedroom count, move-in date. Qualified buyers are handed off to the right broker. Unqualified enquiries receive a helpful response and are tagged for a future campaign. The broker only speaks to buyers who are ready to view.
Healthcare Clinics and Medical Centres
A UAE clinic can build an appointment-request chatflow: the patient selects a department, gives a preferred date and provides contact details. Send an acknowledgement of the request, then ask reception or a verified booking system to confirm availability before sending a booking confirmation. A configured webhook can pass the request to the clinic system, with a staff handover when an integration or answer needs review.
Retail and E-commerce
A UAE retailer builds a post-purchase chatflow triggered 24 hours after delivery: asks the customer if they received their order, branches based on yes or no, requests a review if satisfied, and routes a complaint to the customer service team if not. The entire after-sales process runs automatically in Arabic and English.
Education and Training Centres
A training centre can build an enquiry flow: the student selects a course, receives its current schedule and fees, confirms interest and provides contact details. A configured payment link can be sent where appropriate. Update enrolment only after the admissions team or a verified system confirms the required steps, and route questions to a counsellor.
F&B, Restaurants and Hospitality
A Dubai restaurant can collect a preferred date, time and party size through a reservation chatflow. The host or a verified booking system checks availability before a table is confirmed. Send reminders only for the current confirmed booking, and use the appropriate permission and template rules for follow-up. Configure and test any webhook connection; keep a staff route for changes, cancellations and questions.
Financial Services and Insurance
An insurance company in the UAE builds a product discovery chatflow: the prospect selects the type of coverage they need from a list, the flow qualifies their age and nationality via condition nodes, routes them to the right product adviser via human handoff, and tags the lead with the relevant product category in the CRM automatically.
WhatsApp Chatflow Builder
Common Questions
Do I need to know how to code to build a WhatsApp chatflow?
What are the 17 node types in the chatflow builder?
Can the chatflow handle Arabic conversations?
What happens if a customer does not respond during a chatflow?
Can I connect chatflows to external systems?
Which plans include the chatflow builder?
Full Chatflow Builder on All Plans.
Choose Your Capacity.
All shipped node types are included on every plan. Starter access to AI-assisted generation is awaiting rollout; generation is currently enabled on Growth and Business. Starter includes 5 active published chatflows and 500 automation starts per month; Growth includes 20 and 5,000; Business includes 100 and 20,000. API request and AI credit allowances are separate.
Build Your First WhatsApp Chatflow.
No Code. No Developer. Today.
Plan your first automated WhatsApp conversation, then build, test and publish it with your team. Every shipped builder feature is available on all plans, with capacity to match your workload. Billed in AED.