Product
Zena AI - a WhatsApp Business platform for UAE & GCC businesses. Shared team inbox, multilingual AI chatbot, lead capture, bulk broadcasting, and analytics.
Press & Media
Resources for Journalists & Media
Zena by Fictora Labs is a Dubai-built WhatsApp Business platform for UAE and GCC teams that run sales, support, bookings, broadcasts, and customer follow-up on WhatsApp.
2025
Founded in Dubai, UAE
13
Platform features
AED 199
Starting price - Founding 50
UAE & GCC
Primary markets
Fast Facts
Zena at a glance
Everything a journalist, analyst, or partner needs to describe Zena accurately.
Parent Company
Fictora Labs LLC. A Dubai-based Micro SaaS and AI Automation agency. Zena is the flagship SaaS product. fictoralabs.ae
Founded
2025, Dubai, United Arab Emirates. Currently in early commercial stage with Founding 50 customer program active.
Markets
UAE and GCC. Platform is multilingual by default - any language, text and voice, priced in AED, and compliant with CBUAE WhatsApp guidelines.
API & Compliance
Built on the official Meta WhatsApp Business Cloud API via authorised BSP infrastructure. CBUAE 2026 circular aligned for financial institutions.
Pricing
AED 199 / 499 / 899 per month (Founding 50 introductory rates, locked for life). Rises to AED 249 / 599 / 999 after the first 50 paying customers. 14-day free trial.
Company Story
What Zena is building
In the UAE and GCC, WhatsApp is often where customers first ask questions, share requirements, confirm appointments, chase deliveries, and decide whether to buy. For many businesses, that workflow still runs through one shared phone, scattered chat history, and manual follow-up.
Zena turns that WhatsApp activity into an operating layer. Teams can manage conversations from a shared inbox, capture leads, route work to the right person, automate replies with multilingual AI, send consent-based broadcasts, and connect WhatsApp data to the tools they already use.
The product is built for practical business operations rather than novelty chatbots. The focus is simple: fewer missed leads, cleaner customer records, faster response times, and a WhatsApp workflow that can scale beyond one person holding the phone.
Media-Ready Copy
Approved descriptions
Short descriptions you can use in directories, roundups, event notes, partner pages, and editorial references.
Short product description
Zena is a Dubai-built WhatsApp Business platform that helps UAE and GCC teams manage sales, support, automation, broadcasts, and CRM from one WhatsApp-native workspace.
Directory boilerplate
Zena by Fictora Labs helps WhatsApp-first businesses in the UAE and GCC turn customer messages into organized sales and support workflows. The platform includes a shared team inbox, multilingual AI chatbot, lead capture, broadcasts, CRM, analytics, and integrations for teams that need WhatsApp to work beyond a single phone.
Business context
Clinics, real estate teams, salons, ecommerce brands, logistics providers, and service businesses use WhatsApp every day for customer intake and follow-up. Zena gives those teams structure: routing, contact records, automated replies, campaign controls, and visibility into what happens after the first message.
Commentary
Topics we can speak about
For journalists, podcasters, analysts, and partners covering WhatsApp commerce, regional SaaS, or AI automation in the Gulf.
WhatsApp-first customer operationsHow UAE teams use WhatsApp for sales, booking, support, delivery, and repeat customer engagement.
AI chatbots for real workflowsWhere AI helps, where human handoff still matters, and how to avoid generic chatbot experiences.
Consent and compliant broadcastingHow businesses should think about opt-ins, templates, customer trust, and responsible WhatsApp outreach.
WhatsApp integrationsHow WhatsApp connects to CRM, forms, n8n, ecommerce, calendars, support queues, and analytics.
UAE and GCC SaaS adoptionWhy local businesses need software built around regional buying habits, multilingual teams, and AED pricing.
n8n and business automationHow community nodes and workflow builders help teams connect WhatsApp to internal operations.
Around the Web
Live citation links
Verified public product, SaaS, and developer ecosystem pages that reference Zena or the Zena AI - Automate WhatsApp n8n node.
Press Contact
Get in touch
For interviews, data requests, product demos, or press assets. We respond within one business day.
For press enquiries, interview requests, and asset downloads.
admin@fictoralabs.ae →Fastest response for time-sensitive press enquiries. Available during UAE business hours (GST).
+971 50 939 6587 →Latest company news, product updates, and announcements from the Fictoralabs team.
linkedin.com/company/fictora-labs →Media Kit
Brand assets
Logo files, product screenshots, and brand guidelines. Request via email and we will send a full kit within one business day.
Logo Files
SVG, PNG (white and dark variants), and favicon formats. Available on request for editorial use.
Request logo files →Product Screenshots
High-resolution screenshots of the dashboard, team inbox, chatflow builder, and analytics panels.
Request screenshots →Brand Guidelines
Colour values, typography, logo usage rules, and tone of voice guidance for accurate editorial representation.
Request brand guide →Coverage
Zena in the news
We are in early commercial stage. Coverage will appear here as Zena grows. If you are covering WhatsApp Business, UAE tech, or AI-first SaaS, we would love to talk.
Writing about WhatsApp in the UAE?
We can provide data, product access, and founder commentary on WhatsApp Business adoption in the UAE and GCC market. Reach out directly.
Get in touch →Podcast or interview?
The Fictoralabs founder is available to discuss WhatsApp automation, the UAE SaaS market, and building AI-first products for the GCC. WhatsApp or email us to arrange.
WhatsApp us →Try the Product
Experience Zena first-hand
Full access, 14 days free, no credit card. The best way to write about Zena is to use it.
14-day free trial · No credit card required · Based in Dubai