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Bulk Broadcasting

WhatsApp Bulk Broadcasting
That Actually Gets Read

Send personalised WhatsApp campaigns to thousands of UAE contacts in one go. CSV or Google Sheets audience, scheduled delivery, rich media, and every reply lands in your shared team inbox.

Built on Meta's Official API

Broadcasts UAE Customers
Actually Read

For UAE and GCC businesses, WhatsApp is the channel customers open. The question is whether you can broadcast at scale without putting your number at risk. Unofficial tools and modified WhatsApp Web scrapers do it cheap and get accounts banned.

Zena bulk broadcasting runs on the official Meta WhatsApp Business Cloud API. Every message is delivered through the same infrastructure WhatsApp uses for its own notifications. You get the reliability, the delivery receipts, and the trust that comes from being an official Meta Business Solution Partner, with AED billing and UAE data residency built in.

15K
Up to 15,000 broadcasts/day on Business (Meta tier-gated)
BSP
Official Meta Business Solution Partner
0%
Zero markup on Meta message fees
AED
Billed in AED with UAE VAT-compliant invoicing
Capabilities

Everything You Need to Run
WhatsApp Campaigns at Scale

Built for UAE businesses sending high-volume WhatsApp campaigns without risking their number reputation.

CSV and Google Sheets Audience

Upload your contact list as a CSV or connect a Google Sheet directly. Zena reads your columns, maps them to personalisation variables, and builds your audience in seconds. No database export, no developer, no format gymnastics. Update the Sheet and your next broadcast automatically uses the latest data.

Dynamic Personalisation

Every recipient gets a message that feels written for them. Reference any column from your CSV or Google Sheet as a variable including name, company, amount due, or appointment date. Each contact receives their personalised version at the same time. Mass reach with a one-to-one feel.

Rich Media Broadcasts

Send images, PDFs, and videos alongside your message text. Product catalogues, promotional flyers, event invitations, property brochures, clinic schedules, all delivered as WhatsApp messages that open natively on the phone without leaving the chat. No links, no redirects, no friction.

Campaign Scheduling

Schedule broadcasts to send at the exact date and time you want. Ramadan offers before Iftar. Flash sale alerts at peak browsing hours. Appointment reminders 24 hours before. Set it once and let it run automatically.

Delivery and Read Tracking

See exactly how many messages were sent, delivered, and read for every broadcast. Per-contact delivery status tells you who received the message, who opened it, and who replied. Real data you can use to improve the next campaign.

Template-Based Sending

All WhatsApp broadcasts use Meta-approved message templates. Zena lets you create, submit, and manage your template library directly from the dashboard. Once approved by Meta, templates are ready to use in any broadcast immediately.

Replies into Shared Inbox

Every reply to a broadcast message lands directly in your shared WhatsApp team inbox in real time. Agents pick up conversations, assign them, and respond personally. Enable the AI chatbot to handle routine follow-ups automatically.

Number Reputation Protection

Sending to unverified or cold contacts destroys your WhatsApp number reputation fast. Zena enforces opt-in contact requirements and daily sending limits that align with Meta tier guidelines. Your number stays healthy and your delivery rates stay high.

Use Cases

UAE Businesses That Send
WhatsApp Campaigns Every Week

Any UAE business with a contact list and something to say should be using WhatsApp bulk broadcasting.

Retail and E-commerce

UAE retailers use WhatsApp broadcasts for flash sale alerts, new arrival announcements, seasonal promotions, and loyalty reward reminders. Send a product image with a personalised discount code to every customer who bought in the last 90 days. Replies asking about sizes or availability go straight to your team inbox for immediate response.

Real Estate

Dubai real estate agencies send new listing alerts to qualified buyer lists, open house invitations to registered leads, and price reduction notifications to interested prospects. Each message personalised with the contact name and property details from a Google Sheet.

Healthcare and Clinics

UAE clinics use WhatsApp broadcasts for appointment reminders, health screening campaign announcements, post-visit follow-up messages, and seasonal health tips. Send personalised appointment confirmations with the doctor name, date, time, and location from your appointment sheet. Significantly reduce no-shows without a single phone call.

F&B and Hospitality

Restaurants and hotels in Dubai broadcast Ramadan Iftar reservation openings, weekend special menus, loyalty member exclusive offers, and event announcements. A personalised WhatsApp message with a menu image converts better than an Instagram story. Replies go to the reservations team inbox in real time.

Education and Training

UAE training centres and schools send course enrollment reminders, exam schedule notifications, fee payment reminders, and new course announcements via WhatsApp broadcast. Personalise each message with the student name, course name, and due date from your enrollment spreadsheet.

Logistics and Freight

UAE logistics companies broadcast shipment arrival notifications, customs clearance updates, and delivery schedule confirmations to importers and warehouse managers. Clients get proactive updates on WhatsApp instead of calling the office 10 times a day.

FAQ

Bulk Broadcasting Common Questions

How many contacts can I broadcast to at once on WhatsApp?
Zena exposes daily broadcast ceilings of up to 1,000/day on Starter, up to 4,000/day on Growth, and up to 15,000/day on Business. These are ceilings, not allotments: Meta sets your actual daily quota based on your account's messaging-tier history, which scales as you send consistently without complaints. Contacts must have opted in to receive messages.
Does WhatsApp bulk broadcasting require contacts to have saved my number?
No. WhatsApp Business API broadcasts do not require contacts to have saved your number. However, contacts must have previously messaged you or explicitly opted in to receive broadcasts from your business to comply with Meta policies.
Can I personalise bulk WhatsApp messages with the recipient name?
Yes. Zena supports dynamic personalisation variables in broadcast messages. Add columns like name, company, or order number to your CSV or Google Sheet and reference them in your message template. Each recipient receives a personalised message, not a generic blast.
Can I schedule WhatsApp broadcasts in advance?
Yes. On Growth and Business plans you can schedule any broadcast to send at a specific date and time. Useful for Ramadan promotions, product launches, appointment reminders, or any time-sensitive campaign that should go out at peak engagement hours.
What types of media can I include in a WhatsApp broadcast?
Zena supports text, images, PDFs, and video in broadcast messages. All media must be included via Meta-approved message templates before sending. Your template library in Zena lets you create, store, and reuse rich media templates for every campaign type.
What happens when someone replies to a broadcast?
Replies from broadcast recipients appear directly in your shared WhatsApp team inbox in real time. Your agents can respond personally to each reply. If you have the AI chatbot enabled, it handles routine follow-up replies automatically so your team only deals with complex enquiries.
Can I send broadcasts if I'm using Coexistence (keeping my WhatsApp Business app)?
Yes. A Coexistence-mode number sends broadcasts through Cloud API while your phone app keeps handling 1:1 chats. The only technical difference is throughput - Coexistence numbers send at up to 20 messages per second (1,200/minute), which is sufficient for almost all UAE SMB campaigns. Numbers fully migrated to Cloud API can scale to 80 mps and above. You don't need a separate "broadcast number" - one Coexistence number does both. Read the full Coexistence guide →
Pricing

Daily Ceilings That Scale
With Your Meta Tier

Up to 1,000/day on Starter, 4,000/day on Growth, 15,000/day on Business. These are plan ceilings gated by Meta's official messaging tier, which scales with your sending history. All billed in AED with no hidden fees.

Get Started

Your Next Campaign.
On the Channel UAE Customers Reply To.

Join UAE and GCC businesses using Zena to send WhatsApp campaigns that actually get read. 14-day free trial. No credit card. Live in 5 minutes with Coexistence.