What Is Coexistence?
Coexistence (also called Embedded Signup) is Meta's onboarding path that lets you connect your existing WhatsApp Business App number to the official Cloud API without giving it up. Your WhatsApp Business App stays active. Messages are mirrored to the API, so Zena can handle automation, team inbox, and broadcasts at the same time.
No Documents Required
Unlike the full Cloud API path, Coexistence does not require a UAE trade licence, DEWA utility bill, or Meta Business Verification. You connect with your Facebook account and WhatsApp Business App. This is why most UAE SMEs choose Coexistence: zero friction, zero paperwork, live in minutes.
Your App Stays Active
After Coexistence setup, your WhatsApp Business App continues working normally. You can still send messages manually through the app. Zena handles AI replies, team inbox routing, and broadcasts via the API in parallel. If you ever want to switch to full Cloud API, the number can be migrated later.
Official Meta Path
Coexistence is an official Meta onboarding method, not a workaround. It gives you access to the same WhatsApp Business Cloud API as the full verification path, with the same Meta BSP trust and protection. Zena is an official Meta Business Solution Partner (BSP), so your number is fully compliant.
Broadcast Limits
New WhatsApp Business portfolios start at 250 business-initiated conversations per day. This scales up to 2,000 after Meta Business Verification (optional on the Coexistence path) and further to 10,000, 100,000, and Unlimited based on quality signals and usage patterns. Most UAE SMEs start comfortably within the 250/day limit.
What Is Not Synced
Group chats are not synced between the WhatsApp Business App and the Cloud API. If your business relies heavily on WhatsApp group chats for customer communication, note that Zena's inbox only handles direct message conversations. This is a Meta-level Coexistence constraint, not a Zena limitation.