WhatsApp CRM Built for
UAE and GCC Businesses
Every customer who messages you on WhatsApp becomes a contact automatically. Full conversation timeline, AI summaries, tags, custom fields, and lead history. No separate CRM needed.
A WhatsApp CRM That Builds
Itself as You Work.
Most UAE businesses keep customer information across WhatsApp, Excel sheets, and someone's personal phone. When a customer calls back three weeks later, nobody knows what was discussed, who spoke to them, or what was promised. Deals fall apart because of missing context, not missing interest.
Zena WhatsApp CRM builds your contact database automatically as conversations happen. Every new WhatsApp contact is saved instantly. Every conversation is logged to their timeline. Every lead captured is linked to their profile. Your team opens any contact and sees the full picture: every message, every note, every lead, every AI summary of what happened and what comes next.
Everything Inside the
Zena WhatsApp CRM
Built specifically for businesses where WhatsApp is the primary customer communication channel.
Auto-Saved Contacts
Every customer who sends a WhatsApp message to your number is saved as a contact automatically. Name from their WhatsApp profile, phone number from their WhatsApp ID, and the conversation start time. No manual entry, no copying numbers from the phone, no spreadsheet updates needed from your team.
Full Conversation Timeline
Every message exchanged with a contact is logged to their timeline in chronological order. Open any contact card and see the complete history: every conversation, every agent who replied, every internal note left, and every chatflow they went through. Available history follows the plan retention allowance.
AI Conversation Summary
Contact cards can include an AI-generated English summary of an eligible conversation: what was discussed, what the customer needs, what was promised and what the next step is. Background processing refreshes inactive conversations when AI access is available. Your team can read the saved summary alongside the original messages before following up.
Tags and Segmentation
Tag any contact with custom labels: hot lead, VIP, follow-up, interested, not now, or any tag your team defines. Filter your entire contact database by one or multiple tags to build a targeted segment for a broadcast campaign, a follow-up sequence, or a team assignment in seconds.
Custom Fields
Create custom fields on any contact record to capture information specific to your business. Property preference, vehicle model, insurance type, course interest, nationality, budget range. Any data point your team needs to track alongside the conversation history is stored directly on the contact card.
Lead History Linked to Contact
Every lead captured from a WhatsApp lead capture flow is linked directly to the contact record. The lead fields, status, and the timestamp of capture are all visible on the contact card. Your team sees the full picture: who the person is, what they asked for, and where they are in the pipeline.
CSV Import and Export
Import your existing contact list from any CSV file. Map columns to Zena fields and bulk import thousands of contacts in one operation. Duplicate phone numbers are merged automatically. Export your full contact database or any filtered segment as a CSV at any time with all fields, tags, and notes included.
Search, Filter, and Bulk Actions
Search your contact database by name, phone, tag, lead status, or assigned agent. Apply multiple filters simultaneously to find exactly the segment you need. Select multiple contacts and apply bulk actions: add a tag, remove a tag, assign to an agent, or delete. Manage thousands of contacts without losing control.
Your WhatsApp CRM Fills Itself
From Day One.
No migration project, no data entry sprint, no CRM consultant. Connect your number and your CRM starts building automatically.
Connect Your WhatsApp Number
Connect your WhatsApp Business number to Zena via Meta Embedded Signup. From that moment, every new conversation creates a contact record automatically. Import your existing contacts via CSV to populate the database immediately with your current customer list.
Every Conversation Updates the Record
As your team and your chatflows handle conversations, every message, note, tag update, and lead capture is logged to the contact record automatically. Your WhatsApp CRM updates in real time without any manual input from agents. The record is always current.
Use the Data to Work Smarter
Filter your contact database to find hot leads from the past 7 days. Tag them, assign them to your best agent, and send a personalised broadcast campaign to re-engage. Every action you take is driven by real WhatsApp conversation data, not guesses.
WhatsApp CRM Across
Every UAE Industry
Any UAE business that has repeat WhatsApp conversations with the same customers needs a WhatsApp CRM.
Real Estate Agencies
A Dubai real estate agency tracks every buyer and tenant in the Zena WhatsApp CRM. Each contact has their budget, preferred area, and bedroom count as custom fields. The full conversation history shows every property they were shown. When a new listing matches their criteria, the agent filters the database instantly, finds all matching buyers, and sends a personalised broadcast. No lead is ever contacted about the wrong property.
Healthcare Clinics and Medical Centres
A UAE clinic keeps every patient as a contact in Zena CRM. The conversation timeline shows every appointment request, confirmation, and follow-up. Custom fields store the patient treatment type and insurance provider. When the clinic runs a health screening campaign, they filter by treatment type and send personalised reminders to the right patients only.
Retail and E-commerce
A UAE retailer tracks repeat customers in Zena CRM with purchase category tags. The AI conversation summary shows what each customer bought, what they were interested in but did not buy, and any complaints they raised. Customer service agents open the contact card before replying and have full context before sending a single message.
Education and Training Centres
A UAE training centre tracks every enquiry and enrolled student in Zena CRM. Custom fields capture which course they enrolled in and their start date. Tags separate enquiries from enrolled students. When a new cohort opens, the centre filters all enquiries who never enrolled and sends a targeted re-engagement broadcast.
Financial Services and Insurance
An insurance company in the UAE tracks every prospect and client in Zena CRM with custom fields for policy type, renewal date, and coverage amount. Agents filter contacts by renewal date each month and send personalised renewal reminders. The conversation timeline shows the full history of every interaction, so any agent can pick up the relationship without rereading the whole thread.
Automotive and Car Dealerships
A UAE car dealership tracks every buyer enquiry in Zena CRM with custom fields for preferred model, budget, and whether they are financing or buying outright. Sales agents filter leads by model interest when a new stock arrival matches. The AI conversation summary tells the agent exactly what was discussed in the last call before they reach out again.
WhatsApp CRM
Common Questions
Does Zena save contacts automatically from WhatsApp conversations?
Can I import my existing contact list into Zena CRM?
What is the AI conversation summary on the contact card?
Can I add custom fields to contact records?
Can I export my contacts from Zena?
Is the WhatsApp CRM included on all plans?
Full WhatsApp CRM
on Every Plan.
Contact management, tags, custom fields, conversation timeline, and CSV import are included on all plans from Starter. AI conversation summaries are included on every plan. Stored-contact capacity is 2,000 on Starter, 5,000 on Growth and 50,000 on Business; conversation and analytics history is 3, 12 and 30 months respectively.
Your WhatsApp CRM.
Builds Itself as You Work.
Connect your WhatsApp number and your CRM starts building automatically from the first message. Every shipped feature on every plan. Choose the capacity your business needs. Billed in AED.